9/11, Spectacles of
Terror, and Media Manipulation: A Critique of
Jihadist and Bush Media Politics
By Douglas
Kellner
Abstract. The
September 11 terrorist attacks on the U.S. dramatized the relationship between
media spectacles of terror and the strategy of Islamic Jihadism that employs
spectacular media events to promote its agenda. But U.S. administrations have
also used spectacles of terror to promote U.S. military power and geopolitical
ends, as is evident in the Gulf war of 1990-1991, the Afghanistan war of fall
2001, and the Iraq war of 2003. In this paper I argue that both Islamic
Jihadists and two Bush administrations have deployed spectacles of terror to
promote their political agendas; that both deploy Manichean discourses of good
and evil which themselves fit into dominant media codes of popular culture; and
that both deploy fundamentalist and absolutist discourses. Criticizing the role
of the U.S. broadcasting media in presenting the September 11 terror spectacle
and subsequent Bush Terror War, I argue against both Islamic terrorism and U.S.
militarism, call for multilateral and global responses to terrorism and rogue
regimes. I also argue that the Internet is the best source of information
concerning complex events like Terror War, while mainstream U.S. corporate
media, especially broadcasting, have become instruments of propaganda for the
Bush administration and Pentagon during spectacles of terrorism and war.
Finally, I suggest limitations of the politics of the spectacle and argue that
the record of the spectacles of Terror War in recent years disclose highly
ambiguous, unpredictable, and negative political
effects.The September
11, 2001 terror attacks on the World Trade Center in New York and on the
Pentagon near Washington, D.C. were shocking global media events that dominated
public attention and provoked reams of discourse, reflection, and writing. These
media spectacles were intended to terrorize the U.S., to attack symbolic
targets, and to unfold a terror spectacle Jihad against the West, as well as to
undermine the U.S. and global economy. The World Trade Center is an apt symbol
of global capitalism in the heart of the New York financial district, while the
Pentagon stands as an icon and center of U.S. military power. In this study, I
suggest how terrorists have used spectacles of terror to promote their agenda in
a media-saturated era and how two Bush administrations have also deployed terror
spectacle to promote their geo-political
ends.[1]
Terror
Spectacle
Terrorists have long constructed media
spectacles of terror to promote their causes, attack their adversaries, and gain
worldwide publicity and attention. There had been many major terror spectacles
before, both in the U.S. and elsewhere. Hijacking of airplanes had been a
standard terrorist activity, but the ante was significantly upped when in 1970,
the Popular Front for the Liberation of Palestine, hijacked three Western
jetliners. The group forced the planes to land in the Jordanian desert, and then
blew up the planes in an incident known as “Black September” which
was the topic of a Hollywood film. In 1972, Palestinian gunmen from the same
movement stunned the world when they took Israeli athletes hostage at the Munich
Olympic Games, producing another media spectacle turned into an academy award
winning documentary film.
In
1975, an OPEC (Organization for Petroleum Exporting Countries) meeting was
disrupted in Vienna, Austria when a terrorist group led by the notorious Carlos
the Jackal entered, killing three people and wounding several in a chaotic
shootout. Americans were targeted in a 1983 bombing in Beruit Lebanon, in which
243 U.S. servicemen were killed in a truck bombing, orchestrated by a Shiite
Muslim suicide bomber, that led the U.S. to withdraw its troops from Lebanon.
U.S. tourists were victims in 1985 of Palestinians who seized the cruise ship
Achille Lauro, when Leon Klinghoffer, 69, a crippled Jewish American, was killed
and his body and wheelchair were thrown overboard.
In 1993, the World Trade Center
was bombed in New York by Islamist terrorists linked to Osama bin Laden,
providing a preview of the more spectacular September 11 aggression. An American
born terrorist, Timothy McVeigh, bombed the Alfred P. Murrah Federal Building in
Oklahoma City, killing 168 and wounding more than 500. And the bin Laden group
had assaulted U.S. embassies in Africa in 1998 and a U.S. destroyer harbored in
Yemen in 2000. Consequently, terror spectacle is a crucial part of the deadly
game of terrorism and the bin Laden group had systematically used spectacle of
terror to promote its agenda. But the 9/11 terror spectacle was the most
extravagant strike on U.S. targets in its history and the first foreign attack
on the continental U.S. since the war of
1812.
In a global media world,
extravagant terror spectacles have been orchestrated in part to gain worldwide
attention, dramatize the issues of the terrorist groups involved, and achieve
specific political objectives. Previous Al Qaeda strikes against the U.S. hit a
range of targets to try to demonstrate that the U.S. was weak and vulnerable to
terrorism. The earlier 1993 World Trade Center bombing in New York, the embassy
assaults in Kenya and Tanzania in 1998, and the attack on the USS Cole in 2000
combined surprise with detailed planning and coordination in well-orchestrated,
high concept terror
spectacle.
Terrorism thus works
in part through spectacle, using dramatic images and montage to catch attention,
hoping thereby to catalyze unanticipated events that will spread further terror
through domestic populations. The September 11 terror spectacle looked like a
disaster film, leading Hollywood director Robert Altman to chide his industry
for producing extravaganzas of terror that could be used to attack the country.
Was Independence Day (1996) the template for the disaster in which Los
Angeles and New York were attacked by aliens and the White House was destroyed?
The collapse of the WTC indeed had resonances of The Towering Inferno
(1975) that depicted a high-rise building catching on fire, burning and
collapsing, or even Earthquake (1975) that depicted the collapse of
entire urban environments. For these two Hollywood disaster films, however, the
calamity emerged from within the system, in the case of the first, and from
nature itself in the second. In the September 11 terror spectacle, by contrast,
the villains were foreign terrorists obviously committed to wreaking maximum
destruction on the U.S. and it was not certain how the drama would end or if
order would be restored in a “happy
ending.”
The novelty of
the September 11 terror acts resulted from the combination of airplane hijacking
and the use of airplanes to crash into buildings and disrupt and wound urban and
economic life. The targets were symbolic, representing global capital and
American military power, yet had material effects, disrupting the airline
industry, the businesses centered in downtown New York, and the global economy
itself through the closure of the U.S. and other stock markets and subsequent
downturns of the world’s markets. Indeed, as a response to the drama of
the terror spectacle, an unparalleled shutdown occurred in New York, Washington,
and other major cities throughout the U.S., with government and businesses
closing up for the day and the airline system canceling all flights. Wall Street
and the stock market were shut down for days, baseball and entertainment events
were postponed, Disneyland and Disneyworld were closed, McDonald’s locked
up its regional offices, and most major U.S. cities became eerily
quiet.
Post 9/11 Media
Spectacle
The 9/11 terror spectacle unfolded in a
city that was one of the most media-saturated in the world and that played out a
deadly drama live on television. The images of the planes hitting the World
Trade Center towers and their collapse were played repeatedly, as if repetition
were necessary to master a highly traumatic event. The spectacle conveyed the
message that the U.S. was vulnerable to terror attack, that terrorists could
create great harm, and that anyone at anytime could be subject to a violent
terror attack, even in Fortress America. The suffering, fear, and death that
many people endure on a daily basis in violent and insecure situations in other
parts of the world, was brought home to U.S. citizens. Suddenly, the
vulnerability and anxiety suffered by many people throughout the world was also
deeply experienced by U.S. citizens, in some cases for the first time. The
terror attacks thus had material effects, attempting to harm the U.S. and global
economy, and psychic effects, traumatizing a nation with fear. The spectacle of
terror was broadcast throughout the global village, with the whole world
watching the assault on the U.S. and New York’s attempts to cope with the
attacks.[2]
The live television
broadcasting brought a “you are there” drama to the September 11
spectacle. The images of the planes striking the World Trade Center, the
buildings bursting into flames, individuals jumping out of the window in a
desperate attempt to survive the inferno, and the collapse of the Towers and
subsequent chaos provided unforgettable images that viewers would not soon
forget. The drama continued throughout the day with survivors being pulled from
the rubble, and the poignant search for individuals still alive and attempts to
deal with the attack produced resonant iconic images seared deeply into
spectators’ memories. Many people who witnessed the event suffered
nightmares and psychological trauma. For those who viewed it intensely, the
spectacle provided a powerful set of images that would continue to resonate for
years to come, much as the footage of the Kennedy assassination, iconic
photographs of Vietnam, the 1986 explosion of the space shuttle
Challenger, or the death of Princess Diana in the 1990s provided
unforgettable imagery. The
September 11 terror attacks in New York were claimed to be “the most
documented event in history” in a May 2002 HBO film In Memororium
which itself provided a collage of images assembled from professional news
crews, documentary filmmakers, and amateur videographers and photographers who
in some cases risked their lives to document the event. As with other major
media spectacles, the September 11 terror spectacle took over TV programming for
the next three days without commercial break as the major television networks
focused on the attack and its
aftermath.[3]
There followed a media
spectacle of the highest order. For several days, US television suspended
broadcasting of advertising and TV entertainment and focused solely on the
momentous events of September 11. In the following analysis, I want to suggest
how the images and discourses of the US television networks framed the terrorist
attacks to whip up war hysteria, while failing to provide a coherent account of
what happened, why it happened, and what would count as responsible responses.
In an analysis of the dominant discourses, frames, and representations that
informed the media and public debate in the days following the September 11
terrorist attacks, I will show how the mainstream media in the United States
privileged the “clash of civilizations” model, established a binary
dualism between Islamic terrorism and civilization, and largely circulated war
fever and retaliatory feelings and discourses that called for and supported a
form of military intervention. I argue that such one-dimensional militarism
could arguably make the current crisis worse, rather than providing solutions to
the problem of global terrorism. Thus, while the media in a democracy should
critically debate urgent questions facing the nation, in the terror crisis the
mainstream U.S. corporate media, especially television, promoted war fever and
military solutions to the problem of global
terrorism.On the day of the
terrorist attacks on the World Trade Center and Pentagon, the networks brought
out an array of national security state intellectuals, usually ranging from the
right to the far right, to explain the horrific events of September 11. The Fox
Network presented former UN Ambassador and Reagan Administration apologist Jeane
Kirkpatrick, who rolled out a simplified version of Huntington’s clash of
civilizations, arguing that we were at war with Islam and should defend the
West. Kirkpatrick was the most discredited intellectual of her generation,
legitimating Reagan administration alliances with unsavory fascists and
terrorists as necessary to beat Soviet totalitarianism. Her 1980s propaganda
line was premised on a distinction between fascism and communist totalitarianism
which argued that alliances with authoritarian or rightwing terrorist
organizations or states were defensible since these regimes were open to reform
efforts or historically undermined themselves and disappeared. Soviet
totalitarianism, by contrast, should be resolutely opposed since a communist
regime had never collapsed or been overthrown and communism was an intractable
and dangerous foe, which must be fought to the death with any means necessary.
Of course, the Soviet Union collapsed in the early 1990s, along with its Empire,
and although Kirkpatrick was totally discredited she was awarded a Professorship
at Georgetown and continued to circulate her crackpot views through Fox TV and
other rightwing venues.On the
afternoon of September 11, Ariel Sharon, leader of Israel, himself implicated in
war crimes in Sabra and Shatila in Lebanon in 1982, came on television to convey
his regret, condolences, and assurance of Israel’s support in the war on
terror. Sharon called for a coalition against terrorist networks, which would
contrast the civilized world with terrorism, representing the Good vs. Evil,
“humanity” vs. “the blood-thirsty,” “the free
world” against “the forces of darkness,” who are trying to
destroy “freedom” and our “way of
life.” Curiously, the
Bush Administration would take up the same tropes with Bush attacking the
“evil” of the terrorists, using the word five times in his first
statement on the September 11 terror assaults, and repeatedly portraying the
conflict as a war between good and evil in which the U.S. was going to
“eradicate evil from the world,” “to smoke out and pursue...
evil doers, those barbaric people.” The semantically insensitive and
dyslexic Bush administration also used cowboy metaphors, calling for bin Laden
“dead or alive,” and described the campaign as a
“crusade,” until he was advised that this term carried offensive
historical baggage of earlier wars of Christians and Moslems. And the Pentagon
at first named the war against terror “Operation Infinite Justice,”
until they were advised that only God could dispense “infinite
justice,” and that Americans and others might be troubled about a war
expanding to
infinity.Disturbingly, in
mentioning the goals of the war, Bush never mentioned “democracy,”
and the new name for the campaign became “Operation Enduring
Freedom.” The Bush Administration mantra repeated constantly that the war
against terrorism was being fought for “freedom.” But the
history of political theory suggests that freedom must be paired with equality,
or concepts like justice, rights, or democracy, to provide adequate political
theory and legitimation for political action. It is precisely the contempt for
democracy and national self-determination that has characterized U.S. foreign
policy in the Middle East for the past decades, which is a prime reason why
groups and individuals in the area passionately hate the United
States.In his speech to
Congress on September 20 declaring his war against terrorism, Bush described the
conflict as a war between freedom and fear, between “those governed by
fear” who “want to destroy our wealth and freedoms,” and those
on the side of freedom. Yet “freedom” for Bush has usually signaled
the capacity to say and do anything he wanted to, in a life-time of providing
deregulation of the economy, favors to his corporate supporters, and
participation himself in dubious political and economic activities. The
“Bush doctrine” in foreign policy has signified freedom for the U.S.
to wage preemptive strikes anywhere it wishes at any time, and the unilateralist
Bush administration foreign policy has signified freedom from major global
treaties ranging from Kyoto to every conceivable international effort to
regulate arms and military activity (see Kellner 2001 and
2003).And while Bush ascribed
“fear” to its symbolic other and enemy, as Michael Moore’s
film Bowling for Columbine demonstrates, the U.S. corporate media have
been exploiting fear for decades in their excessive presentation of murder and
violence and dramatization of a wide range of threats from foreign enemies and
within everyday life. Clearly, the media whipped up fear and panic in their
post-9/11 coverage of anthrax attacks and frequent reports of terrorist threats.
Moreover, since the September 11 strikes, the Bush administration has arguably
used fear tactics to advance its political agenda, including tax breaks for the
rich, curtailment of social programs, military build-up, the most draconian
assaults on U.S. rights and freedoms in the contemporary era, and a March 2003
war on Iraq.In his September 20
talk to Congress, Bush also drew a line between those who supported terrorism
and those who were ready to fight it. Stating that “you’re either
with us, or against us,” Bush declared war on any states supporting
terrorism and laid down a series of non-negotiable demands to the Taliban who
ruled Afghanistan, while Congress wildly applauded. Bush’s popularity
soared with a country craving blood-revenge and the head of Osama bin Laden.
Moreover, Bush also asserted that his administration held accountable those
nations who supported terrorism –- a position that could nurture and
legitimate military interventions for years to
come.Interestingly, Bush
Administration discourses, like those of bin Laden and radical Islamists, are
fundamentally Manichean, positing a binary opposition between Good and Evil, Us
and Them, civilization and barbarism. Bush’s Manichean dualism replicates
as well the Friend/Enemy opposition of Carl Schmidt upon which Nazi politics
were based. Osama bin Laden, Al Qaeda, and The Terrorist provided the face of an
enemy to replace the “evil Empire” of Soviet Communism which was the
face of the Other in the Cold War. The terrorist Other, however, does not reside
in a specific country with particular military targets and forces, but is part
of an invisible empire supported by a multiplicity of groups and states. This
amorphous terrorist Enemy, then, allows the crusader for Good to attack any
country or group that is supporting terrorism, thus promoting a foundation for a
new doctrine of preemptive strikes and perennial war.
The discourse of Good and Evil
can be appropriated by disparate and opposing groups and generates a highly
dichotomous opposition, undermining democratic communication and consensus, and
provoking violent militaristic responses. It is assumed by both sides that
“we” are the good, and the “Other” is wicked, an
assertion that Bush made in his incessant assurance that the
“evil-doers” of the “evil deeds” will be punished, and
that the “Evil One,” will be brought to justice, implicitly equating
bin Laden with Satan himself.
Such hyperbolic rhetoric is a
salient example of Bushspeak that communicates through codes to specific
audiences, in this case domestic Christian rightwing groups that are
Bush’s preferred subjects of his
discourse.[4] But demonizing terms for
bin Laden both elevate his status in the Arab world as a superhero who stands up
to the West, and angers those who feel such discourse is insulting. Moreover,
the trouble with the discourse of “evil” is that it is totalizing
and absolutistic, allowing no ambiguities or contradictions. It assumes a binary
logic where “we” are the forces of goodness and “they”
are the forces of darkness. The discourse of evil is also cosmological and
apocalyptic, evoking a cataclysmic war with cosmic stakes. On this perspective,
Evil cannot be just attacked one piece at a time, through incremental steps, but
it must be totally defeated, eradicated from the earth if Good is to reign. This
discourse of evil raises the stakes and violence of conflict and nurtures more
apocalyptic and catastrophic politics, fuelling future cycles of hatred,
violence, and wars.Furthermore,
the Bushspeak dualisms between fear and freedom, barbarism and civilization, and
the like can hardly be sustained in empirical and theoretical analysis of the
contemporary moment. In fact, there is much fear and poverty in
“our” world and wealth, and freedom and security in the Arab and
Islamic worlds –- at least for privileged elites. No doubt, freedom, fear,
and wealth are distributed in both worlds so to polarize these categories and to
make them the legitimating principles of war is highly irresponsible. And
associating oneself with “good,” while making one’s enemy
“evil,” is another exercise in binary reductionism and projection of
all traits of aggression and wickedness onto the “other” while
constituting oneself as good and
pure.It is, of course,
theocratic Islamic fundamentalists who themselves engage in similar simplistic
binary discourse which they use to legitimate acts of terrorism. For certain
Manichean Islamic fundamentalists, the U.S. is “Evil,” the source of
all the world’s problems and deserves to be destroyed. Such
one-dimensional thought does not distinguish between U.S. policies, leaders,
institutions, or people, while advocating a Jihad, or holy war against the
American monolithic evil. The terrorist crimes of September 11 appeared to be
part of this Jihad and the monstrousness of the actions of killing innocent
civilians shows the horrific consequences of totally dehumanizing an
“enemy” deemed so evil that even innocent members of the group in
question deserve to be
exterminated.Many commentators
on U.S. television offered similarly one-sided and Manichean accounts of the
cause of the September 11 events, blaming their favorite opponents in the
current U.S. political spectrum as the source of the terror assaults. For
fundamentalist Christian ideologue Jerry Falwell, and with the verbal agreement
of Christian Broadcast Network President Pat Robertson, the culpability for this
"horror beyond words" fell on liberals, feminists, gays and the ACLU. Jerry
Falwell said and Pat Robertson agreed: "The abortionists have got to bear some
burden for this because God will not be mocked. And when we destroy 40 million
little innocent babies, we make God mad. I really believe that the pagans, and
the abortionists, and the feminists, and the gays and the lesbians who are
actively trying to make that an alternative lifestyle, the ACLU, People for the
American Way--all of them who have tried to secularize America--I point the
finger in their face and say, 'You helped this happen.'" In fact, this argument
is similar to a rightwing Islamic claim that the U.S. is fundamentally corrupt
and evil and thus deserves God’s wrath, an argument made by Falwell
critics that forced the fundamentalist fanatic to
apologize.For rightwingers,
like Gary Aldrich the “President and Founder" of the Patrick Henry Center,
it was the liberals who were at fault: "Excuse me if I absent myself from the
national political group-hug that's going on. You see, I believe the Liberals
are largely responsible for much of what happened Tuesday, and may God forgive
them. These people exist in a world that lies beyond the normal standards of
decency and civility.” Other rightists, like Rush Limbaugh, argued
incessantly that it was all Bill Clinton’s fault, and Election-thief
manager James Baker (see Kellner 2001) blamed the catastrophe on the 1976 Church
report that put limits on the
CIA.On the issue of “what
to do,” rightwing columnist Ann Coulter declaimed: "We know who the
homicidal maniacs are. They are the ones cheering and dancing right now. We
should invade their countries, kill their leaders and convert them to
Christianity."[5] While Bush was
declaring a “crusade” against terrorism and the Pentagon was
organizing “Operation Infinite Justice,” Bush Administration Deputy
Defense Secretary Paul Wolfowitz said the administration's retaliation would be
"sustained and broad and effective" and that the United States "will use all our
resources. It's not just simply a matter of capturing people and holding them
accountable, but removing the sanctuaries, removing the support systems, ending
states who sponsor
terrorism."Such all-out war
hysteria and militarism was the order of the day, and throughout September 11
and its aftermath ideological warhorses like William Bennett came out and urged
that the U.S. declare war on Iraq, Iran, Syria, Libya, and whoever else harbored
terrorists. On the Canadian Broadcasting Network, former Reagan administration,
Deputy Secretary of Defense and military commentator Frank Gaffney suggested
that the U.S. needed to go after the sponsors of these states as well, such as
China and Russia, to the astonishment and derision of the Canadian audience. And
rightwing talk radio and the Internet buzzed with talk of dropping nuclear bombs
on Afghanistan, exterminating all Moslems, and whatever other fantasy popped
into their unhinged
heads.Hence, broadcast
television allowed dangerous and extremist zealots to vent and circulate the
most aggressive, fanatic, and sometimes lunatic views, creating a consensus
around the need for immediate military action and all-out war. The television
networks themselves featured logos such as “War on America,”
“America’s New War,” and other inflammatory slogans that
assumed that the U.S. was at war and that only a military response was
appropriate. I saw few cooler heads on any of the major television networks that
repeatedly beat the war drums day after day, without even the relief of
commercials for three days straight, driving the country into hysteria and
making it certain that there would be a military response and war.
Radio was even more
frightening. Not surprisingly, talk radio oozed hatred and hysteria, calling for
violence against Arabs and Muslims, nuclear retaliation, and global war. As the
days went by, even mainstream radio news became hyperdramatic, replete with
music, patriotic gore, and wall-to-wall terror hysteria and war propaganda.
National Public Radio, Pacifica, and some programs attempted rational discussion
and debate, but on the whole talk radio was all propaganda, all the
time.There is no question
concerning the depth of emotion and horror with which the U.S. experienced the
first serious assault on the continent by its enemies. The constant invocation
of analogies to “Pearl Harbor” inevitably elicited a need to strike
back and prepare for war. The strike on the World Trade Center and New York City
evoked images of assault on the very body of the country, while the attack on
the Pentagon represented a strike on the country’s defense system, showing
the vulnerability, previously unperceived, of the U.S. to deadly acts of
violence and terrorism.The
network anchors as well as political commentators framed the event as a military
attack, with Peter Jennings of ABC stating “the response is going to have
to be massive if it is to be effective.” For some years, a growing number
of “expert consultants” were hired by the television corporations to
explain complex events to the public. The military consultants hired by the
networks had close connections to the Pentagon and usually would express the
Pentagon point of view and spin of the day, making them more propaganda conduits
for the military than independent analysts. Commentators and Congressman, like
John McCain (R-Arz.), Henry Kissinger, James Baker, Jeane Kirkpatrick, and other
long-time advocates of the military-industrial complex, described the attacks as
an “act of war” immediately on September 11 and the days following.
For hawkish pundits, the terror attacks required an immediate military response
and dramatic expansion of the U.S. military. Many of these hawks were former
government officials, like Kissinger and Baker, who were currently tied into the
defense industries, guaranteeing that their punditry would be paid for by large
profits of the defense industries that they were part of. Indeed, the Bush
family, James Baker and other advocates of large-scale military retribution were
connected with the Carlyle Fund, the largest investor in military industries in
the world. Dick Cheney’s former Halliburton corporation would benefit
would from military and reconstruction contracts, as would the Bechtal
corporation that Donald Rumsfeld and other major figures in the Republican party
and prowar community were connected
with.[6]Consequently,
these advocates of war would profit immensely from sustained military activity,
an embarrassment rarely mentioned on television or the mainstream press, but
that was widely discussed in alternative media and the Internet. While many
critics cautioned against calling the terror attacks “war” and
called for multilateral legal, police, and military coalitions to go after the
Al Qaeda network, rather than a primarily unilateral U.S. military assault, such
debates did not take place in the U.S. broadcasting
media.[7] Instead of reasoned debate,
the TV networks helped generate and sustain widespread public desire for
military intervention. After September 11, the networks played show after show
detailing the harm done to victims of the bombing, kept their cameras aimed at
“Ground Zero” to document the destruction and drama of discovery of
dead bodies, and constructed report after report on the evil of bin Laden and
the Al Qaeda terrorists who had committed the atrocities.
The lack of debate in the U.S.
corporate broadcasting media points to an intensifying crisis of democracy in
the United States.[8] While the media
are supposed to discuss issues of public importance and present a wide range of
views, during the epoch of Terror War they have largely privileged Bush
administration and Pentagon positions. Part of the problem is that the
Democratic Party did not vigorously contest Bush’s positions on terrorism
and voted overwhelmingly for his authority to take whatever steps necessary to
attack terrorists, as well as supporting the so-called USA Patriot Act, that
greatly curtailed civil liberties and his 2003 war against Iraq. Most of the
rest of the world, and significant sectors within U.S. society, invisible on
television, however, opposed Bush administration policy and called for more
multilateral approaches to problems like terrorism.
From September 11 to the
beginning of the U.S. bombing acts on Afghanistan in October, the U.S. corporate
media intensified war fever and there was an orgy of patriotism such as the
country had not seen since World War II. Media frames shifted from
“America Under Attack” to “America Strikes Back” and
“America’s New War” –- even before any military action
was undertaken, as if the media frames were to conjure the military response
that eventually followed. From September 11 to and through the Afghan Terror
War, the networks generated escalating fear and hysteria demanding military
response, while the mouthpieces of the military-industrial complex demanded
military action with little serious reflection on its consequences visible on
the television networks. There was, by contrast, much intelligent discussion on
the Internet, showing the dangers of the take-over of broadcasting by
corporations who would profit by war and
upheaval.[9]
Bush Family Media
Spectacles
War itself
has become a media spectacle in which successive U.S. regimes have used military
spectacle to promote their agendas. The Reagan administration repeatedly used
military spectacle to deflect attention from its foreign policy and economic
problems. And two Bush administrations and the Clinton administration famously
“wagged the dog,” using military spectacle to deflect attention from
embarrassing domestic or foreign policy blunders, or in Clinton’s case, a
sex scandal that threatened him with impeachment (Kellner
2003a).
The Gulf War of 1990-1991 was the major
media spectacle of its era, captivating global audiences, and seeming to save
the first Bush presidency, before the war’s ambiguous outcome and a
declining economy helped defeat the Bush presidential campaign of 1992. In the
summer of 1990, the elder Bush’s popularity was declining, he had promised
“no new taxes” and then raised taxes, and it appeared that he would
not be re-elected. Bush senior’s salvation seemed to appear in the figure
of Saddam Hussein. Bush and the Reagan administration had supported Hussein
during the Iran-Iraq war of 1980-1988 and Bush senior continued to provide loans
and programs that enabled Hussein to build up his military during his presidency
(Kellner 1992). When Iraq
invaded Kuwait in August 1990, Bush mobilized an international coalition to wage
war to oust the Iraqis from its neighboring oil emirate, demonizing Hussein as
“another Hitler” and major threat to world peace and the global
economy. Bush refused serious diplomatic efforts to induce Iraq to leave Kuwait,
constantly insulting the Iraqi leader rather than pursuing diplomatic mediation.
Instead, Bush appeared to want a war to increase U.S. power in the region, to
promote U.S. military clout as the dominant global police force, to save his own
failing political fortunes, and to exert more U.S. influence over oil supplies
and policies (Kellner 1992). The televised drama of the 1991 Gulf War provided
exciting media spectacles that engrossed a global audience and that seemed to
ensure Bush’s re-election (he enjoyed 90% popularity at the end of the
war). After the war, in an
exuberant rush of enthusiasm, Bush senior and his national security advisor
Brent Scowcroft proclaimed a “New World Order” in which U.S.
military power would be used to settle conflicts, solve problems, and assert the
U.S. as the hegemonic force in the world. Such a dream was not (yet) to be,
however, as the Gulf War peace negotiations allowed Saddam Hussein to keep power
and the U.S. failed to aide Shiite forces in the south and Kurds in the north of
Iraq to overthrow Hussein. Images of the slaughter of Kurds and Shiites
throughout the global media provided negative images that helped code the 1991
Gulf War as a failure, or extremely limited success. Hence, the negative
spectacle of a messy endgame to the war combined with a poor economy helped
defeat the elder Bush in
1992. At the time of the
September 11 terror attacks, Bush junior faced the same failing prospects that
his father confronted in the summer of 1990. The economy was suffering one of
the worst declines in U.S. history, and after ramming through a rightwing agenda
on behalf of the corporations that had supported his 2000 election (Kellner
2001), Bush lost control of the political agenda when a republican senator,
James Jeffords, defected to the Democrats in May 2001. But the September 11
terror attacks provided an opportunity for George W. Bush to re-seize political
initiative and to boost his
popularity. The brief war
against the Taliban and Al Qaeda in Afghanistan from early October through
December 2001 appeared to be a military victory for the U.S. After a month of
stalemate following ruthless U.S. bombing, the Taliban collapsed in the north of
the country, abandoned the capital Kabul, and surrendered in its southern
strongholds (Kellner, 2003). Yet the Afghanistan Terror War, like the elder
Bush’s Gulf War, was ambiguous in its outcome. Although the Taliban regime
which hosted Osama bin Laden and Al Qaeda collapsed under U.S. military
pressure, the top leaders and many militants of Al Qaeda and the Taliban escaped
and the country remains perilous and chaotic. Violent war lords that the U.S.
used to fight Al Qaeda exert oppressive power and keep the country in a state of
disarray, while sympathizers for Al Qaeda and the Taliban continue to wield
power and destabilize the country. Because the U.S. did not use ground troops or
multilateral military forces, the top leaders of the Taliban and Al Qaeda
escaped, Pakistan was allowed to send in planes that took out hundreds of
Pakistanis and numerous top Al Qaeda militants, and Afghanistan remains a
dangerous and unruly territory (Kellner,
2003). While the 1991 Gulf War
produced spectacles of precision-bombs and missiles destroying Iraqi targets and
the brief spectacle of the flight of the Iraqis from Kuwait and the liberation
of Kuwait City, the Afghanistan war was more hidden in its unfolding and
effects. Many of the images of Afghanistan that circulated through the global
media were of civilian casualties caused by U.S. bombing and daily pictures of
thousands of refugees from war and suffering of the Afghanistan people raised
questions concerning the U.S. strategy and intervention. Moreover, just as the
survival of Saddam Hussein ultimately coded Gulf War I as problematic, so do did
the continued existence of Osama bin Laden and his top Al Qaeda leadership point
to limitations of the younger Bush’s leadership and policies.
Thus, by early 2002, George W.
Bush faced a situation similar to that of his father after the Gulf War. Despite
victory against the Taliban, the limited success of the war and a failing
economy provided a situation that threatened W’s re-election. Thus Bush
Junior needed a dramatic media spectacle that would guarantee his election and
once again Saddam Hussein provided a viable candidate. Consequently, in his
January 20, 2002 State of the Union address, Bush made threatening remarks about
an “axis of evil” confronting the U.S., including Iraq, Iran, and
North Korea.As 2002 unfolded,
the Bush administration intensified its ideological war against Iraq, advanced
its doctrine of preemptive strikes, and provided military build-up for what now
looks like inevitable war against Iraq. While the explicit war aims were to shut
down Iraq’s “weapons of mass destruction,” and thus enforce UN
resolutions which mandated that Iraq eliminate its offensive weapons, there were
many hidden agendas in the Bush administration offensive against Iraq. To be
re-elected Bush needed a major victory and symbolic triumph over terrorism in
order to deflect from the failings of his regime both domestically and in the
realm of foreign policy.
Indeed, in the global arena,
Bush appears to be the most hated U.S. president of modern times and
anti-Americanism is on the rise throughout the world. Moreover, ideologues
within the Bush administration wanted to legitimate a policy of preemptive
strikes and a successful attack on Iraq could inaugurate and normalize this
policy. Some of the same militarist unilateralists in the Bush administration
envisage U.S. world hegemony, the elder Bush’s “New World
Order,” with the U.S. as the reigning military power and world’s
policeman (Kellner, 2003b). Increased control of the world’s oil supplies
provided a tempting prize for the former oil executives who maintain key roles
in the Bush administration. And, finally, one might note the Oedipus Tex drama,
where George W. Bush’s desires to conclude his father’s unfinished
business and simultaneously defeat Evil to constitute himself as Good helped
drive him to war against Iraq with the fervor of a religious
Crusade.With all these agendas
in play, a war on Iraq appears to have been inevitable. Bush's March 6, 2003
press conference made it evident that he was ready to go to war against Iraq.
His handlers told him to speak slowly and keep his big stick and Texas macho out
of view, but he constantly threatened Iraq and evoked the rhetoric of good and
evil that he used to justify his crusade against bin Laden and Al Qaeda. Bush
repeated the words "Saddam Hussein" and "terrorism" incessantly, mentioning Iraq
as a “threat” at least sixteen times, which he attempted to link
with the September 11 attacks and terrorism. He used the word "I" as in "I
believe" countless times, and talked of "my government" as if he owned it,
depicting a man lost in words and self-importance, positioning himself against
the “evil” that he was preparing to wage war against. Unable to make
an intelligent and objective case for a war against Iraq, Bush could only invoke
fear and a moralistic rhetoric, attempting to present himself as a strong
nationalist leader.Bush’s
rhetoric, like that of fascism, deploys a mistrust and hatred of language,
reducing it to manipulative speechifying, speaking in codes, repeating the same
phrases over and over. This is grounded in anti-intellectualism and hatred of
democracy and intellectuals. It is clearly evident in Bush’s press
conferences and snitty responses to questions and general contempt for the whole
procedure. It plays to anti-intellectual proclivities and tendencies in the
extreme conservative and fundamentalist Christian constituencies who support
him. It appears that Bush’s press conference was orchestrated to shore up
his base and prepare his supporters for a major political struggle rather then
to marshal arguments to convince those opposed to go to war with Iraq that it
was a good idea. He displayed, against his will, the complete poverty of his
case to go to war against Iraq, he had no convincing arguments, nothing new to
communicate, and just repeated the same tired cliches over and over.
Bush’s discourse also
displayed Orwellian features of Doublespeak where war against Iraq is for peace,
the occupation of Iraq is its liberation, destroying its food and water supplies
enables “humanitarian” action, and where the murder of countless
Iraqis and destruction of the country will produce “freedom” and
“democracy.” In a pre-war summit with Tony Blair in the Azores and
in his first talk after the bombing began Bush went on and on about the
“coalition of the willing” and how many countries were supporting
and participating in the “allied” effort. In fact, however, it was a
Coalition of Two, with the U.S. and UK doing most of the fighting and with many
of the countries that Bush claimed supported his war quickly backtracking and
expressing reservations about the highly unpopular assault that was strongly
opposed by most people and countries in the
world.On March 19, the media
spectacle of the war against Iraq unfolded with a dramatic attempt to
“decapitate” the Iraqi regime. Large numbers of missiles were aimed
at targets in Baghdad where Saddam Hussein and the Iraqi leadership were
believed to be staying and the tens of thousands of ground troops on the
Kuwait-Iraq border poised for invasion entered Iraq in a blitzkrieg toward
Baghdad.[10] The media followed the
Bush administration and Pentagon slogan of “shock and awe” and
presented the war against Iraq as a great military spectacle, as triumphalism
marked the opening days of the U.S. bombing of Iraq and
invasion.The Al Jazeera network
live coverage of the bombing of a palace belonging to the Hussein family was
indeed shocking as loud explosions and blasts jolted viewers throughout the
world. Whereas some Western audiences experienced this bombing positively as a
powerful assault on “evil,” for Arab audiences it was experienced as
an attack on the body of the Arab and Muslim people, just as the September 11
terror attacks were experienced by Americans as assaults on the very body and
symbols of the United States. While during Gulf War I, CNN was the only network
live in Baghdad and throughout the war framed the images, discourses, and
spectacle, there were over twenty broadcasting networks in Baghdad for the 2003
Iraq war, including several Arab networks, and the different TV companies
presented the war quite
diversely.Al Jazeera and other
Arab networks, as well as some European networks, talked of an
“invasion” and an illegal U.S. and British assault on Iraq. While
U.S. TV networks presented a “War in Iraq” or “Operation Iraqi
Freedom” as the framing concepts, the Canadian CBC used a frame the
“War on Iraq,” and Arab and other global networks spoke of an
“invasion” and “occupation.” While Donald Rumsfeld
bragged that the bombings were the most precise in history and were aimed at
military and not civilian targets, Arab and various global broadcasting
networks focused on civilian casualties and presented painful spectacles of
Iraqis suffering. Moreover, to the surprise of many, after a triumphant march
across the Kuwaiti border and rush to Baghdad, the U.S. and British forces began
to take casualties, and during the weekend of March 22-23, images of their
P.O.W.s and dead bodies of their soldiers were shown throughout the world.
Moreover, the Iraqis began fiercely resisting and rather than cheering for
British and U.S. forces to enter the southern city of Basra, there was fierce
resistance throughout southern
Iraq.Soon after, an immense
sandstorm slowed down the march on Baghdad and images of Iraqi civilians maimed
or killed by U.S. and British bombing, accounts of mishaps, stalled and
overextended supply lines, and unexpected dangers to the invading forces created
a tremendously dramatic story. The intensity and immediacy of the spectacle was
multiplied by “embedded reporters” who were occupying the U.S. and
British forces and who beamed back live pictures, first of the triumphant
blitzkrieg through Iraq and then of the invading forces stalling and subject to
perilous counterattack.A great
debate emerged around the embedded reporters and whether journalists who
depended on the protection of the U.S. and British military, lived with the
troops, and signed papers agreeing to a rigorous set of restrictions on their
reporting could be objective and critical of their protectors. From the
beginning, it was clear that the embedded reporters were indeed “in bed
with” with military escorts and as the U.S. and Britain stormed into Iraq,
the reporters presented exultant and triumphant accounts that trumped any paid
propagandist. The embedded U.S. network television reporters were gung ho
cheerleaders and spinners for the U.S. and UK military and lost all veneer of
objectivity. But as the blitzkrieg stalled, a sandstorm hit, and U.S. and
British forces came under attack, the embedded reporters reflected genuine fear,
helped capture the chaos of war, provided often vivid accounts of the fighting,
and occasionally, as I note below, deflated a propaganda lie of the U.S. or U.K.
military.Indeed, U.S. and
British military discourse was exceptionally mendacious, as happens so often in
recent wars that are as much for public opinion and political agendas as for
military goals. British and U.S. sources claimed the first days into Iraq that
the border port of Umm Qasar and major southern city of Basra were under
coalition control, whereas TV images showed quite the opposite. When things went
very bad for U.S. and British forces on March 23, a story originated from an
embedded reporter with the Jerusalem Post that a “huge”
chemical weapons production facility was found, a story allegedly confirmed by a
Pentagon source to the Fox TV military correspondent who quickly spread it
through the U.S. media (BBC was skeptical from the
beginning).[11]
When U.S. officials denied that
they were responsible for major civilian atrocities in two Baghdad bombings the
week of March 24, reporters on the scene described witnesses to planes flying
overhead and in one case found pieces of a missile with U.S. markings and
numbers on it. And after a suicide bombing killed four U.S. troops at a
checkpoint in late March, U.S. soldiers fired on a vehicle that ran a checkpoint
and killed seven civilians. The U.S. military claimed that it had fired a
warning shot, but a Washington Post reporter on the scene reported that a
senior U.S. military official had shouted to a younger soldier to fire a warning
shot first and then yelled that “you [expletive] killed them” when
he failed to do so. Embedded newspaper reporters also often provided more vivid
accounts of “friendly fire” and other mishaps, getting their
information from troops on the ground and on the site, instead of from military
spinners who tended to be
propagandists.[12]Hence,
the embedded and other reporters on the site provided documentation of the more
raw and brutal aspects of war and telling accounts that often put in question
official versions of the events, as well as propaganda and military spin. But
since their every posting and broadcast was censored by the U.S. military it was
the independent “unilateral” journalists who provided the most
accurate account of the horrors of the war and the Coalition of Two military
mishaps. Thus, on the whole the embedded journalists were largely propagandists
who often outdid the Pentagon and Bush administration in spinning the message of
the moment.Moreover, the U.S.
broadcast networks, on the whole, tended to be more embedded in the Pentagon and
Bush administration than the reporters in the field and print journalists. The
military commentators on all networks provided little more than the Pentagon
spin of the moment and often repeated gross lies and propaganda, as in the
examples mentioned above concerning the U.S. bombing of civilians or the
checkpoint shooting of innocents. Entire networks like Fox and the NBC cable
networks provided little but propaganda and one-sided patriotism, as did, for
the most part CNN. All these 24/7 cable networks, as well as the big three U.S.
broadcasting networks, tended to provide highly sanitized views of the war,
rarely showing Iraqi casualties, thus producing a view of the war totally
different than that shown in other parts of the
world.The dramatic story of
“Saving Private Lynch” was one of the more spectacular human
interest stories of the war that revealed the constructed and spectacle nature
of the event and ways that the Pentagon constructed mythologies that were
replicated by the TV networks. Private Jessica Lynch was one of the first
American POWs shown on Iraqi TV and since she was young, female, and attractive
her fate became a topic of intense interest. Stories circulated that she was
shot and stabbed and was tortured by Iraqis holding her in
captivity.[13] Eight days after her
capture, the U.S. media broadcast footage of her dramatic rescue, obviously
staged like a reality TV spectacle. Soldiers stormed the hospital, found Lynch,
and claimed a dramatic rescue under fire from Iraqis. In fact, several media
institutions interviewed the doctors in the hospital who claimed that Iraqi
troops had left the hospital two days before, that the hospital staff had tried
to take Jessica to the Americans but they fired on them, and that in the
“rescue” the U.S. troops shot through the doors, terrorized doctors
and patients, and created a dangerous scene that could have resulted in deaths,
simply to get some dramatic rescue footage for TV
audiences.[14]The
Fox network was especially gung ho, militarist and aggressive, yet Fox footage
shown on April 5-6 of the daring U.S. incursion into Baghdad displayed a road
strewn with destroyed Iraqi vehicles, burning buildings, and Iraqi corpses. This
live footage, replayed for days, caught something of the carnage of the
high-tech slaughter and destruction of Iraq that the U.S. networks tended to
neglect. And an Oliver North commentary to footage of a U.S. warplane blasting
away one Iraqi tank and armored vehicle after another put on display the
high-tech massacre of a completely asymmetrical war in which the Iraqi military
had no chance whatsoever against the U.S. war
machine.U.S. military
commanders claimed that in the initial foray into Baghdad 2,000-3,000 Iraqis
were killed suggesting that the broadcasting networks were not really showing
the brutality and carnage of the war. Indeed, most of the bombing of Iraqi
military forces was invisible and dead Iraqis were rarely shown. An embedded CNN
reporter, Walter Rogers, later recounted that the one time his report showed a
dead Iraqi the CNN switchboard “lit up like a Christmas tree” with
angry viewers demanding that CNN not show any dead bodies, as if the U.S.
audience wanted to be in denial concerning the human costs of the
war.[15]An
April 6 interview on Fox with Forbes magazine publisher and former
presidential candidate Steve Forbes made it clear that the U.S. intended to get
all the contracts on rebuilding Iraq for American firms, that Iraqi debts held
by French and Russians should be cancelled, and that to the victors would go all
the spoils of war. Such discourse put on display the arrogance and greed that
drove the U.S. effort and subverted all idealistic rhetoric about democracy and
freedom for the Iraqis. The very brutality of Fox war pornography graphically
displayed the horrors of war and the militarist, gloating, and barbaric
discourse that accompanied the slaughter of Iraqis and destruction of the
country showed the New Barbarism that characterized the Bush
era.[16]Comparing
American broadcasting networks with the BBC, Canadian, and other outlets as I
did during the opening weeks of the U.S. war against Iraq showed two different
wars being presented. The U.S. networks tended to ignore Iraqi casualties, Arab
outrage about the war, global antiwar and anti-U.S. protests, and the negative
features of the war, while the BBC and Canadian CBC often featured these more
critical themes. As noted, the war was framed very differently by various
countries and networks, while analysts noted that in Arab countries the war was
presented as an invasion of Iraq, slaughter of its peoples, and destruction of
the country.On the whole, U.S.
broadcasting networks tended to present a sanitized view of the war while
Canadian, British and other European, and Arab broadcasting presented copious
images of civilian casualties and the horrors of war. U.S. television coverage
tended toward pro-military patriotism, propaganda, and technological fetishism,
celebrating the weapons of war and military humanism, highlighting the
achievements and heroism of the U.S. military. Other global broadcasting
networks, however, were highly critical of the U.S. and U.K. military and often
presented highly negative spectacles of the assault on Iraq and the shock and
awe high-tech massacre.In a
sense, the U.S. and UK war on Iraq found itself in a double bind. The more
thoroughly they annihilated Iraqi troops and conquered the country, the more
aggressive, bullying, and imperialist they would appear to the rest of the
world. Yet the dramatic pictures of civilian casualties and harrowing images of
U.S. bombing and destruction of Iraq made it imperative to end the war as soon
as possible. An apparently failed attempt to kill Saddam Hussein and the Iraqi
leadership on April 7th, destroyed a civilian area and killed a
number of people, followed by the killing of journalists in two separate
episodes by the U.S. military on April 8, produced an extremely negative media
spectacle of the war on Iraq. But the apparent collapse of the Iraqi regime on
April 9, where for the first time there were significant images of Iraqis
celebrating the demise of Hussein, provided the material for a spectacle of
victory. Indeed, the
destruction of a statue of Saddam Hussein on live global television provided
precisely the images desired by the Pentagon and Bush administration. Closer
analysis of this spectacle revealed, however, that rather than displaying a mass
uprising of Iraqis against the Baath regime, there were relatively few people
assaulting the Hussein statue, including members of the U.S.-supported Iraqi
National Congress, one of whose members shown in the crowd attempted to pass
himself off as the “mayor” of Baghdad, until U.S. military forces
restrained him. Moreover, the few Iraqis attacking the statue were unable to
destroy it, until some U.S. soldiers on the scene used their tank and cable to
pull it down. In a semiotic slip, one soldier briefly put a U.S. flag on top of
Hussein’s head, providing an iconic image for Arab networks and others of
a U.S. occupation and take-over of
Iraq.Subsequent images of
looting, anarchy and chaos throughout Iraq, however, including the looting of
the National Museum, the National Archive that contained rare books and
historical documents, and the Ministry for Religious Affairs, which contained
rare religious material, created extremely negative
impressions.[17] Likewise, growing
Iraqi demonstrations over the U.S. occupation and continued violence throughout
the country put on view a highly uncertain situation in which the spectacle of
victory and the triumph of Bush administration and Pentagon policy might be put
into question, domestically as well as globally.
For weeks after the fall of the
Iraqi regime negative images continued to circulate of clashes between Iraqis
and the U.S. forces, gigantic Shia demonstrations and celebrations that produced
the specter of the growing of radical Islamic power in the region, and the
continued failure to produce security and stability. The spectacle of Shia on
the march and taking over power in many regions of the country created worries
that “democracy” in Iraqi could produce religious fundamentalist
regimes. This negative spectacle suggests the limitations of a politics of the
spectacle that can backfire, spiral out of control, and generate unintended
consequences. Indeed, in Gulf
War I, the Iraqi flight from its occupation of Kuwait and apparent military
defeat of the Iraqi regime was followed by images of Shi’ite and Kurdish
uprisings and their violent suppression by the Saddam Hussein regime, ultimately
coding the Gulf War as ambiguous and contributing to George H.W. Bush’s
defeat in 1992. Likewise, while the September 11 terror attacks on the U.S. by
the Al Qaeda network appeared to be a triumph of the Islamic radicals, worldwide
revulsion against the attacks and the global and multilateral attempts to close
down its networks ultimately appear to have seriously weakened the Al Qaeda
forces. Politics of the spectacle are thus highly ambiguous and unstable,
subject to multiple interpretations, and generate ambiguous and often
unanticipated effects, as when the Republican attempts to use Bill
Clinton’s sexual escapades to promote his impeachment backfired and
created sympathy and support for him.
Media spectacles can backfire
and are subject to dialectical reversal as positive images give way to negative
ones. They are difficult to control and manage, and can be subject to different
framings and interpretations, as when non-U.S. broadcasting networks focus on
civilian casualties, looting and chaos, and U.S. military crimes against Iraqis
rather than the U.S. victory and the evils of Saddam Hussein. It is obviously
too soon to determine the effects of Bush Junior’s Iraq war but the
consequences are likely to be complex and unforeseen, thus rendering claims that
the adventure represents a great victory premature and possibly quite
erroneous.Concluding
Comments
Obviously,
multifaceted global events like the two Bush administration wars against Iraq
are highly complex and have a wealth of underlying factors. Thus it would be a
mistake to suggest that one single factor, like the control of oil
or domestic political goals, were the key motivations for either
of the two wars against Iraq carried out by Bush family administrations. Complex
historical events are overdetermined and require multicausal analyses (Kellner
1992 and 2003b). Yet in a
highly-saturated media environment, successful political projects require
carefully planned and executed media spectacles. In this study, I have suggested
that both the September 11 terror attacks and the Bush family’s wars
against Iraq were prime examples of such spectacles. Both Al Qaeda terrorists
and the two Bush administrations have used media spectacles to promote
their highly controversial agendas. Hence, during an era of Terror War,
politics are increasingly mediated and constituted by the production of
spectacular media events and the militaristic agenda of these
producers.In the U.S. and much
of the Western world, the corporate media have followed the Bush administration
in demonizing bin Laden, Saddam Hussein, and terrorism, while celebrating U.S.
military interventions. A critical cultural studies, however, should dissect
dominant discourses, images, and spectacles of all contending sides, denoting
manipulation, propaganda, and questionable policies. Throughout my recent
work, I have suggested that multilateralism is the appropriate global
response to such problems as terrorism and despotic political regimes, and that
global institutions and not the unilateralism of U.S. economic and militaristic
intervention must be the forum for searching out and working through the
transnational problems that affect us all (Kellner,
2003b).In conclusion, I would
like to argue that in a mediated world in which only a few -– and
increasingly, fewer -- media corporations control the broadcasting and print
media that the Internet provides the best source of alternative information. It
offers a wealth of opinion and debate, and a variety of sites that presents
material for a better informed public and the organization of political
alternatives to the current U.S. regime (Kellner 2001 and 2003b). Although there
is a frightening amount of misinformation and reactionary discourse on the
Internet, it also provides users the potential to become literate and informed
on a variety of important topics. Indeed, the Internet has played a key role in
nurturing the anti-corporate globalization and global justice movements, and is
playing an important role in facilitating the development of a global anti-war
movement.Further, the global
peace movement that has been constituting itself as a counterspectacle to
Islamic terrorism and Bush militarism signals a democratic alternative to war.
The spectacle of millions demonstrating against an attack on Iraq in 2003,
activists going to Iraq to serve as human shields against U.S. and British
bombing, and the daily protests erupting throughout everyday life present
opposition to war and struggles for peace and democracy. On the eve of Bush
Junior’s assault on Iraq, a virtual protest sent millions of e-mail and
telephone calls to Washington to protest an impending Iraq attack and the
beginnings of a global peace movement numbering millions was evident. While the
counterspectacle for peace was not able to stop the Bush administration’s
rush to war, it empowered countries and global organization to oppose the war
and has mobilized constituencies that may eventually block the Bush
administration’s problematic attempt at global
hegemony.It is clear that Bush
administration Terror War policy envisages an era of [endless] war against
terrorism and the countries that support terror, a situation in which media
spectacle will be used to promote policies of unilateral aggression. One hopes
that counterspectacles of peace and opposition to Terror War will grow in force
and that new media like the Internet will be used as democratic tools to prevent
the unleashing of a totalizing and hegemonic political vision of “us
versus them” and “good versus evil” that the Bush
administration is promoting. For such perennial war truly portends historical
regression on a frightening scale and threatens the world with genocide and an
endless spectacle of violence and destruction.
ReferencesKellner,
Douglas (1990) Television and the Crisis of Democracy. Boulder, Co.:
Westview Press.________ (1992)
The Persian Gulf TV War. Boulder, Co.: Westview Press.
____________ (2002) Grand
Theft 2000. Boulder, Co.: Rowman and
Littlefield._____________
(2003a) Media Spectacle. London and New York:
Routledge.____________ (2003b)
From 9/11 to Terror War: Dangers of the Bush Legacy. Boulder, Co.: Rowman
and
Littlefield. Notes
[1]
This study draws upon my books Television and the Crisis of Democracy
(Kellner 1990); The Persian Gulf TV War (Kellner 1992); Grand Theft
2000 (Kellner 2001) Media Spectacle (Kellner 2003a); and From 9/11
to Terror War: Dangers of the Bush Legacy (Kellner
2003b).[2]
I attended a three-part symposium telecast live in the Beverly Hills Museum of
Radio and Television which included media executives and broadcasters throughout
the world who described how they processed the events of September 11.
Representatives from Canada, European countries, China, and elsewhere described
how they got footage to broadcast, how the story dominated their respective
media sources, and how the story was truly global in reach. An archive is
collecting video and commentary on September 11 broadcasting throughout the
world available
athttp://www.911digitalarchive.org/and
http://tvnews3.televisionarchive.org/tvarchive/html/index.html.[3]
In this section I am indebted to students of my UCLA Cultural Studies seminar
and to Richard Kahn who developed a Web-site where the class posted material
relating to the September 11 events and Afghan war; the following study draws on
this material that can be found
at:
http://www.gseis.ucla.edu/faculty/kellner/ed270/index.html
[4]
For systematic analysis of Bushspeak and its Orwellian lineage, see Kellner
2001.[5]
Shortly after this and other outbursts, Coulter was fired from National
Review when she reacted violently to efforts to tone down her rhetoric by
the editors, helping to provide her with martyr status for the U.S. Talibanites.
Later, Coulter stated in a speech that American Taliban John Walker Lindh should
be executed so that liberals and the left can get the message that they can be
killed if they get out of
line!![6]
The Bush-Baker-Carlyle connection, Cheney-Halliburton, and Rumsfeld and Bechtel
connections are documented in many English newspapers, the New York
Times, and other sources, collected on www.bushwatch.com and
Phil Agre’s Red Rock Eater list collected at
http://dlis.gseis.ucla.edu/people/pagre/rre.html. See also Melanie Warner,
“The Big Guys Work for the Carlyle Group,” Fortune (March 18,
2002) and Kellner,
2003b.
[7]
During the Afghanistan war, Sir Michael Howard, the eminent British historian,
gave a talk that was widely reproduced and discussed in the print media and
Internet against calling the terror attacks “war”. Howard argued
that it was "a terrible and irrevocable error” to refer to the current
campaign against terrorism as a “war,” rather than a criminal
action, since it bestowed unwarranted legitimacy on the terrorists, mythologized
them within the Arab and Western world, and created unrealistic expectations for
successful military action and victory. Describing the American bombing as
“like trying to eradicate cancer cells with a blowtorch,” Howard
argued that a “police operation conducted under the auspices of the United
Nation” would have been far preferable. Howard’s speech was
published on www.thisislondon.com on October 31 and was widely
distributed on the
Internet.[8]
For my previous accounts of the media and the crisis of democracy, see Kellner
1990, 1992, 2001, and
2003b.[9]
This situation calls attention once again to the major contradiction of the
present age in regard to information and knowledge. On one hand, the U.S. has
available the most striking array of information, opinions, debate, and sources
of knowledge of any society in history with its profusion of print journalism,
books, articles, and Internet sources in contrast to the poverty of information
and opinion on television. This is truly a scandal and a contradiction in the
construction of contemporary consciousness and political culture. Thus, while
television functioned largely as propaganda, spectacle, and the producer of mass
hysteria, close to brain-washing, fortunately, there is a wealth of informed
analysis and interpretation available in print media and on the Internet, as
well as a respectable archive of books and articles on the complexity of U.S.
foreign policy and Middle East history (see Kellner 2003b).
[10]
On May 28, 2003, CBS News reported that no bunker, bodies, or evidence
that Saddam Hussein or his family was at the site bombed the opening night of
the war was
found.[11]
Soon after, British and then U.S. military sources affirmed that the site was
not a chemical weapons production or storage facility. For a critique of a
series of “smoking gun” discoveries of weapons of mass destruction
facilities and their subsequent debunking, see Jake Tapper, “WMD,
MIA?” Salon (April 16, 2003) and “Angry Allies”
Salon (May 30,
2003).[12]
On the Baghdad bombings, see the reporting of Robert Fisk in the London
Independent and for the story that questioned official U.S. military
accounts of the checking shootings of a civilian family, see William Branigin,
“A Gruesome Scene on Highway 9,” Washington Post (April 1,
2003).[13]
A Washington Post April 3 story by Susan Schmidt and Vernon Loeb
headlined “She was fighting to her death” was based on unnamed
military sources and claimed that Lynch “continued firing at the Iraqis
even after she sustained multiple gunshot wounds" and that she was stabbed by
Iraqis who captured her. In fact, Lynch’s vehicle took a wrong turn,
overturned, and she was hurt in the accident not fighting Iraqis. See the
sources in the next
note.[14]
See Mitch Potter, “The real ‘Saving Pte. Lynch,” Toronto
Star (May 5, 2003); the Associated Press also confirmed this story,
as did the BBC on May 15 and CBS News on May
29.[15]
Rogers was interviewed on Howard Kurtz’s poorly named CNN media review
“Reliable Sources” on April 27,
2003.[16]
For systematic analysis of the New Barbarism accompanying and in part generated
by the Bush administration and their hardright supporters, see Kellner, 2003b.
See Jim Rutenberg, “Cable’s War Coverage Suggests a New ‘Fox
Effect’ on Television” (New York Times, April 16, 2003).
Rutenberg provides examples of Fox’s aggressively opinionated and biased
discourse, as when anchor Neil Cavuto said of those who oppose the war on Iraq:
“You were sickening then, you are sickening now.” Fox’s high
ratings during the war influenced CNN and the NBC networks to be more patriotic
and dismissive of those who criticized the war and its
aftermath.[17]
Evidently, the museum community thought it had an understanding with the US
military of the need to preserve Iraqi national treasures which were allowed by
the US military to be looted and destroyed while they protected the Petroleum
Ministry;
seehttp://www.nytimes.com/2003/04/16/international/worldspecial/16MUSE.html?pagewanted=print&position=.
On the looting of the Ministry for Religious Affairs, see
http://www.nytimes.com/2003/04/16/international/worldspecial/16BAGH.html?pagewanted=print&position=. Later reports indicated that some of the museum artifacts believed destroyed were hidden, but there were also reports of continued looting of Iraqi archaeological sites throughout the country that were not protected by the U.S.; see Edmund L. Andrews, “Iraqi Looters Tearing Up Archaeological Sites,” New York Times (May 23, 2003).