Theorizing
Globalization
Douglas Kellner
Globalization appears to be the
buzzword of the 1990s, the primary attractor of books, articles, and heated
debate, just as postmodernism was the most fashionable and debated topic of the
1980s. A wide and diverse range of social theorists are arguing that today's
world is organized by accelerating globalization, which is strengthening the
dominance of a world capitalist economic system, supplanting the primacy of the
nation-state by transnational corporations and organizations, and eroding local
cultures and traditions through a global culture.[1]
Marxists, world systems theorists, functionalists, Weberians, and other
contemporary theorists are converging on the position that globalization is a
distinguishing trend of the present moment.
Moreover,
advocates of a postmodern break in history argue that developments in
transnational capitalism are producing a new global historical configuration of
post-Fordism, or postmodernism as an emergent cultural logic of capitalism
(Harvey 1989; Soja 1989; Jameson 1991; and Gottdiener 1995). Others define the
emergent global economy and culture as a "network society" grounded
in new communications and information technology (Castells 1996, 1997, and
1998). For others, globalization marks the triumph of capitalism and its market
economy (see apologists such as Fukuyama 1992 and Friedman 1999 who perceive
this process as positive, while others portray it as negative, such as Mander
and Goldsmith 1996; Eisenstein 1998; and Robins and Webster 1999). Some
theorists see the emergence of a new transnational ruling elite and the
universalization of consumerism (Sklair 2001), while others stress global
fragmentation of the clash of civilizations (Huntington 1996). Driving post
discourses into novel realms of theory and politics, Hardt and Negri (2000)
present the emergence of Empire as producing emergent forms of sovereignty,
economy, culture, and political struggle that open the new millennium to an
unforeseeable and unpredictable flow of novelties, surprises, and upheavals.
Indeed, globalization is one of the
most hotly debated issues of the present era. For some, it is a cover concept
for global capitalism and imperialism, and is accordingly condemned as another
form of the imposition of the logic of capital and the market on ever more
regions of the world and spheres of life. For others, it is the continuation of
modernization and a force of progress, increased wealth, freedom, democracy,
and happiness. Its defenders present globalization as beneficial, generating
fresh economic opportunities, political democratization, cultural diversity,
and the opening to an exciting new world. Its critics see globalization as
harmful, bringing about increased domination and control by the wealthier
overdeveloped nations over the poor underdeveloped countries, thus increasing
the hegemony of the haves over the have nots. In addition, supplementing
the negative view, globalization critics assert that globalization produces an
undermining of democracy, a cultural homogenization, and increased destruction
of natural species and the environment.[2]
Some imagine the globalization project -- whether viewed positively or
negatively -- as inevitable and beyond human control and intervention, whereas
others view globalization as generating new conflicts and new spaces for
struggle, distinguishing between globalization from above and globalization
from below (and Brecher, Costello, and Smith 2000).
I wish to sketch aspects of a critical
theory of globalization that will discuss the fundamental transformations in
the world economy, politics, and culture in a dialectical framework that
distinguishes between progressive and emancipatory features and oppressive and
negative attributes. This requires articulations of the contradictions and
ambiguities of globalization and the ways that globalization is both imposed
from above and yet can be contested and reconfigured from below. I argue that
the key to understanding globalization critically is theorizing it at once as a
product of technological revolution and the global restructuring of capitalism
in which economic, technological, political, and cultural features are
intertwined. From this perspective, one should avoid both technological and
economic determinism and all one-sided optics of globalization in favor of a
view that theorizes globalization as a highly complex, contradictory, and thus
ambiguous set of institutions and social relations, as well as involving flows
of goods, services, ideas, technologies, cultural forms, and people (see
Appadurai 1996).
Finally, I will raise the question of
whether debates centered around the "post" (i.e. postmodernism,
postindustrialism, postFordism, and so on) do or do not elucidate the
phenomenon of globalization. I argue in the affirmative, claiming that
discourses of the post dramatize what is new, original, and different in our
current situation, but that such discourse can be and is easily misused. For
the discourse of postmodernity, for example, to have any force, it must be
grounded in analysis of scientific and technological revolution and the global
restructuring of capital or it is just an empty buzzword (see Best and Kellner
1997 and 2001). Thus, I would suggest that to properly theorize postmodernity,
one must articulate globalization and the roles of technoscience and new
technologies in its construction. In turn, understanding how scientific and
technological revolution and the global restructuring of capitalism are
creating unique historical configurations of globalization helps one perceive
the urgency and force of the discourse of the post.
Globalization,
Technological Revolution, and the Restructuring of Capitalism
For critical social theory,
globalization involves both capitalist markets and sets of social relations and
flows of commodities, capital, technology, ideas, forms of culture, and people
across national boundaries via a global networked society (see Castells 1996,
1997, and 1998 and Held, et al 1999). The transmutations of technology and capital
work together to create a new globalized and interconnected world. A
technological revolution involving the creation of a computerized network of
communication, transportation, and exchange is the presupposition of a
globalized economy, along with the extension of a world capitalist market
system that is absorbing ever more areas of the world and spheres of
production, exchange, and consumption into its orbit. The technological
revolution presupposes global computerized networks and the free movement of
goods, information, and peoples across national boundaries. Hence, the Internet
and global computer networks make possible globalization by producing a
technological infrastructure for the global economy. Computerized networks,
satellite-communication systems, and the software and hardware that link
together and facilitate the global economy depend on breakthroughs in
microphysics. Technoscience has generated transistors, increasingly powerful
and sophisticated computer chips, integrated circuits, high-tech communication
systems, and a technological revolution that provides an infrastructure for the
global economy and society (see Gilder 1989 and 2000; Kaku 1997; and Best and
Kellner 2001).
From this perspective, globalization
cannot be understood without comprehending the scientific and technological
revolutions and global restructuring of capital that are the motor and
matrix of globalization. Many theorists of globalization, however, either fail
to observe the fundamental importance of scientific and technological
revolution and the new technologies that help spawn globalization, or interpret
the process in a technological determinist framework that occludes the economic
dimensions of the imperatives and institutions of capitalism. Such one-sided
optics fail to grasp the coevolution of science, technology, and capitalism,
and the complex and highly ambiguous system of globalization that combines
capitalism and democracy, technological mutations, and a turbulent mixture of
costs and benefits, gains and losses.
In order to theorize the global
network economy, one therefore needs to avoid the extremes of technological and
economic determinism.
Technological determinists frequently use the discourse of
postindustrial, or postmodern, society to describe current developments. This
discourse often produces an ideal-type distinction between a previous mode of
industrial production characterized by heavy industry, mass production and
consumption, bureaucratic organization, and social conformity, contrasted to the
new postindustrial society characterized by "flexible production," or
"postFordism," in which new technologies serve as the demiurge to a
new postmodernity (Harvey 1987).
For
postmodern theorists such as Baudrillard (1993), technologies of information
and social reproduction (e.g. simulation) have permeated every aspect of
society and created a new social environment. In the movement toward
postmodernity, Baudrillard claims that humanity has left behind reality and
modern conceptions, as well as the world of modernity. This postmodern
adventure is marked by an implosion of technology and the human, which is
generating a new posthuman species and postmodern world (see Baudrillard 1993
and the analyses in Kellner 1989b and 1994). For other less extravagant
theorists of the technological revolution, the human species is evolving into a
novel postindustrial technosociety, culture, and condition where technology,
knowledge, and information are the axial or organizing principles (Bell 1976).
There are positive and negative models
of technological determinism. A positive discourse envisages new technologies
as producing a new economy interpreted affirmatively as fabricating a fresh
wealth of nations. On this affirmative view, globalization provides opportunities
for small business and individual entrepreneurs, empowering excluded persons
and social groups. Technophiles claim that new technologies also make possible
increased democratization, communication, education, culture, entertainment,
and other social benefits, thus generating a utopia of social progress.
Few
legitimating theories of the information and technological revolution, however,
contextualize the structuring, implementation, marketing, and use of new
technologies in the context of the vicissitudes of contemporary capitalism. The
ideologues of the information society act as if technology were an autonomous
force and either neglect to theorize the coevolution of capital and technology,
or use the advancements of technology to legitimate market capitalism (i.e.
Gilder 1989 and 1999; Gates 1995 and 1999; Friedman 1999). Theorists, like
Kevin Kelly, for instance, the executive editor of Wired, think that
humanity has entered a post-capitalist society that constitutes an original and
innovative stage of history and economy where previous categories do not apply
(1994 and 1998; see the critique in Best and Kellner 1999). Or, like Bill Gates
(1995 and 1999), defenders of the new economy imagine computer and
information technologies producing a "friction-free capitalism,"
perceived as a highly creative form of capitalism that goes beyond its previous
contradictions, forms, and limitations.
A negative version of technological
determinism, by contrast, portrays the new world system as constituted by a
monolithic or homogenizing technological system of domination. The German
philosopher and Nazi supporter Martin Heidegger talked of the "complete
Europeanisation of the earth and man" (1971: 15), claiming that Western
science and technology were creating a new organization or framework, which he
called Gestell (or "enframing"), and that was encompassing
ever more realms of experience. French theorist Jacques Ellul (1967) depicted a
totalitarian expansion of technology, or what he called la technique,
imposing its logic on ever more domains of life and human practices. More
recently, a large number of technophobic critics argue that new technologies
and global cyberspace are a realm of alienation and reification where humans
are alienated from our bodies, other people, nature, tradition, and lived
communities (Borgmann 1994 and 1999; Slouka 1995; Stoll 1995; Shenk 1998; and
Virilio 1998).
In addition to technologically
determinist and reductive postindustrial accounts of globalization, there are
economic determinist discourses that view it primarily as the continuation of
capitalism rather than its restructuring through technological revolution. A
large number of theorists conceive globalization simply as a process of the
imposition of the logic of capital and neo-liberalism on various parts of the
world rather than seeing the restructuring process and the enormous changes and
transformations that scientific and technological revolution are producing in
the networked economy and society. Capital logic theorists, for instance,
portray globalization primarily as the imposition of the logic of capital on
the world economy, polity, and culture, often engaging in economic determinism,
rather than seeing the complex new configurations of economy, technology,
polity, and culture, and attendant forces of domination and resistance. In the
same vein, some critical theorists depict globalization as the triumph of a
globalized hegemony of market capitalism, where capital creates a homogeneous
world culture of commercialization, commodification, administration,
surveillance, and domination (Robins and Webster 1999).
From these economistic perspectives,
globalization is merely a continuation of previous social tendencies; i.e. the
logic of capital and domination by corporate and commercial interests of the
world economy and culture. Defenders of capitalism, by contrast, present
globalization as the triumph of free markets, democracy, and individual freedom
(Fukuyama 1998 and Friedman 1999). Hence, there are both positive and negative
versions of economic and technological determinism. Most theories of
globalization, therefore, are reductive, undialectical, and one-sided, either
failing to see the interaction between technological features of globalization
and the global restructuring of capitalism, or the complex relations between
capitalism and democracy. Dominant discourses of globalization are thus
one-sidedly for or against globalization, failing to articulate the
contradictions and the conflicting costs and benefits, upsides and downsides,
of the process. Hence, many current theories of globalization do not capture
the novelty and ambiguity of the present moment that involves both innovative
forms of technology and economy -- and emergent conflicts and problems
generated by the contradictions of globalization.
In particular, an economic determinism
and reductionism that merely depicts globalization as the continuation of
market capitalism fails to comprehend the new forms and modes of capitalism
itself which are based on novel developments in science, technology, culture,
and everyday life. Likewise, technological determinism fails to note how the
new technologies and new economy are part of a global restructuring of
capitalism and are not autonomous forces that themselves are engendering a new
society and economy which breaks with the previous mode of social organization.
The postindustrial society is sometimes referred to as the "knowledge
society," or "information society," in which knowledge and
information are given roles more predominant than earlier days (see the survey
and critique in Webster 1995). It is now obvious that the knowledge and
information sectors are increasingly important domains of our contemporary
moment and that therefore the theories of Daniel Bell and other postindustrial
theorists are not as ideological and far off the mark as many of his critics on
the left once argued. But in order to avoid the technological determinism and
idealism of many forms of this theory, one should theorize the information or knowledge
"revolution" as part and parcel of a new form of technocapitalism
marked by a synthesis of capital and technology.
Some poststructuralist theories that
stress the complexity of globalization exaggerate the disjunctions and
autonomous flows of capital, technology, culture, people, and goods, thus a
critical theory of globalization grounds globalization in a theory of
capitalist restructuring and technological revolution. To paraphrase Max
Horkheimer, whoever wants to talk about capitalism, must talk about
globalization, and it is impossible to theorize globalization without talking
about the restructuring of capitalism. The term "technocapitalism" is
useful to describe the synthesis of capital and technology in the present
organization of society (Kellner 1989a). Unlike theories of postmodernity (i.e.
Baudrillard), or the knowledge and information society, which often argue that
technology is the new organizing principle of society, the concept of
technocapitalism points to both the increasingly important role of technology and
the enduring primacy of capitalist relations of production. In an era of
unrestrained capitalism, it would be difficult to deny that contemporary
societies are still organized around production and capital accumulation, and
that capitalist imperatives continue to dominate production, distribution, and
consumption, as well as other cultural, social and political domains.[3]
Workers remain exploited by capitalists and capital persists as the hegemonic
force -- more so than ever after the collapse of communism.
Moreover, with the turn toward
neo-liberalism as a hegemonic ideology and practice, the market and its logic
comes to triumph over public goods and the state is subservient to economic
imperatives and logic. Yet the term technocapitalism points to a new
configuration of capitalist society in which technical and scientific
knowledge, computerization and automation of labor, and information technology
and multimedia play a role in the process of production analogous to the function
of human labor power, mechanization of the labor process, and machines in an
earlier era of capitalism. This process is generating novel modes of societal
organization, forms of culture and everyday life, conflicts, and modes of
struggle.
The emergence
of new and original forms of technology, politics, culture, and economy marks a
situation parallel to that confronted by the Frankfurt school in the 1930s.
These German theorists who left Nazi Germany were forced to theorize the new
configurations brought about by the transition from market to state monopoly
capitalism (Kellner 1989a and Bronner and Kellner 1989). In their now classical
texts, the Frankfurt school analyzed the emergent forms of social and economic
organization, technology, and culture; the rise of giant corporations and
cartels and the capitalist state in "organized capitalism," in both
its fascist or "democratic" state capitalist forms; and the culture
industries and mass culture which served as new modes of social control, new
forms of ideology and domination, and novel configurations of culture and
everyday life.
Today, critical theorists confront the
challenge of theorizing the new forms of technocapitalism and novelties of the
present era constructed by syntheses of technology and capital in the emergence
of a new stage of global capitalism. The notion of technocapitalism attempts to
avoid technological or economic determinism by guiding theorists to perceive
the interaction of capital and technology in the present moment. Capital is
generating innovative forms of technology just as its restructuring is
producing novel configurations of a networked global economy, culture, and
polity. In terms of political economy, the emergent postindustrial form of
technocapitalism is characterized by a decline of the state and increased power
of the market, accompanied by the growing power of globalized transnational
corporations and governmental bodies and declining power of the nation-state
and its institutions -- which remain, however, extremely important players in
the global economy, as the responses to the terror attacks of September 11
document.
Globalization also is constituted by a
complex interconnection between capitalism and democracy, which involves
positive and negative features, that both empowers and disempowers individuals
and groups, undermining and yet creating potential for fresh types of
democracy. Yet most theories of globalization are either primarily negative,
presenting it as a disaster for the human species, or as positive, bringing a
wealth of products, ideas, and economic opportunities to a global arena. Hence,
I would advocate development of a critical theory of globalization that
would dialectically appraise its positive and negative features. A critical
theory is sharply critical of globalization’s oppressive effects, skeptical of
legitimating ideological discourse, but also recognizes the centrality of the
phenomenon in the present age. And it affirms and promotes globalization’s
progressive features (such as the Internet, which, as I document below, makes
possible a reconstruction of education and more democratic polity, as well as
increasing the power of capital), while noting contradictions and ambiguities.
The Contradictions
of Globalization
The terrorist acts on the United
States on September 11 and subsequent Terror War dramatically disclose the
downsides of globalization, the ways that global flows of technology, goods,
information, ideologies, and people can have destructive as well as productive
effects. The disclosure of powerful anti-Western terrorist networks shows that
globalization divides the world as it unifies, that it produces enemies as it
incorporates participants. The events disclose explosive contradictions and
conflicts at the heart of globalization and that the technologies of
information, communication, and transportation that facilitate globalization
can also be used to undermine and attack it, and generate instruments of
destruction as well as production[k1].[4]
The experience of September 11 points
to the objective ambiguity of globalization, that positive and negative sides
are interconnected, that the institutions of the open society unlock the
possibilities of destruction and violence, as well as democracy, free trade,
and cultural and social exchange. Once again, the interconnection and
interdependency of the networked world was dramatically demonstrated as
terrorists from the Middle East brought local grievances from their region to
attack key symbols of American power and the very infrastructure of New York.
Some saw terrorism as an expression of the dark side of globalization, while
I would conceive it as part of the objective ambiguity of globalization that
simultaneously creates friends and enemies, wealth and poverty, and growing divisions
between the haves and have nots. Yet, the downturning of the global
economy, intensification of local and global political conflicts, repression of
human rights and civil liberties, and general increase in fear and anxiety have
certainly undermined the naïve optimism of globaphiles who perceived
globalization as a purely positive instrument of progress and well-being.
The use of powerful technologies as
weapons of destruction also discloses current asymmetries of power and emergent
forms of terrorism and war, as the new millennium exploded into dangerous
conflicts and interventions. As technologies of mass destruction become more
available and dispersed, perilous instabilities have emerged that have elicited
policing measures to stem the flow of movements of people and goods across
borders and internally. In particular, the USA Patriot Act has led to
repressive measures that are replacing the spaces of the open and free
information society with new forms of surveillance, policing, and repression (see
Kellner, forthcoming).
Ultimately, however, the abhorrent
terror acts by the bin Laden network and the violent military response to the
Al Qaeda terrorist acts by the Bush administration may be an anomalous paroxysm
whereby a highly regressive premodern Islamic fundamentalism has clashed with
an old-fashioned patriarchal and unilateralist Wild West militarism. It could
be that such forms of terrorism, militarism, and state repression will be
superseded by more rational forms of politics that globalize and criminalize
terrorism, and that do not sacrifice the benefits of the open society and
economy in the name of security. Yet the events of September 11 may open a new
era of Terror War that will lead to the kind of apocalyptic futurist world
depicted by cyberpunk fiction (see Kellner forthcoming).
In any case, the events of September
11 have promoted a fury of reflection, theoretical debates, and political
conflicts and upheaval that put the complex dynamics of globalization at the
center of contemporary theory and politics. To those skeptical of the
centrality of globalization to contemporary experience, it is now clear that we
are living in a global world that is highly interconnected and vulnerable to
passions and crises that can cross borders and can effect anyone or any region
at any time. The events of September 11 also provide a test case to evaluate
various theories of globalization and the contemporary era. In addition, they
highlight some of the contradictions of globalization and the need to develop a
highly complex and dialectical model to capture its conflicts, ambiguities, and
contradictory effects.
Consequently, I want to argue that in
order to properly theorize globalization one needs to conceptualize several
sets of contradictions generated by globalization's combination of
technological revolution and restructuring of capital, which in turn generate
tensions between capitalism and democracy, and haves and have nots. Within
the world economy, globalization involves the proliferation of the logic of
capital, but also the spread of democracy in information, finance, investing,
and the diffusion of technology (see Friedman 1999 and Hardt and Negri 2000).
Globalization is thus a contradictory amalgam of capitalism and democracy, in
which the logic of capital and the market system enter ever more arenas of
global life, even as democracy spreads and more political regions and spaces of
everyday life are being contested by democratic demands and forces. But the
overall process is contradictory. Sometimes globalizing forces promote
democracy and sometimes inhibit it, thus either equating capitalism and
democracy, or simply opposing them, are problematical. These tensions are
especially evident, as I will argue, in the domain of the Internet and the
expansion of new realms of technologically-mediated communication, information,
and politics.
The processes of globalization are
highly turbulent and have generated new conflicts throughout the world.
Benjamin Barber (1998) describes the strife between McWorld and Jihad,
contrasting the homogenizing, commercialized, Americanized tendencies of the
global economy and culture with traditional cultures which are often resistant
to globalization. Thomas Friedman (1999) makes a more benign distinction between
what he calls the "Lexus" and the "Olive Tree." The former
is a symbol of modernization, of affluence and luxury, and of Westernized
consumption, contrasted with the Olive Tree that is a symbol of roots,
tradition, place, and stable community. Barber (1997), however, is too negative
toward McWorld and Jihad, failing to adequately describe the democratic and
progressive forces within both. Although Barber recognizes a dialectic of
McWorld and Jihad, he opposes both to democracy, failing to perceive how both
generate their own democratic forces and tendencies, as well as opposing and
undermining democratization. Within the Western democracies, for instance,
there is not just top-down homogenization and corporate domination, but also
globalization-from-below and oppositional social movements that desire
alternatives to capitalist globalization. Thus, it is not only traditionalist,
non-Western forces of Jihad that oppose McWorld. Likewise, Jihad has its
democratizing forces as well as the reactionary Islamic fundamentalists who are
now the most demonized elements of the contemporary era, as I discuss below.
Jihad, like McWorld, has its contradictions and its potential for
democratization, as well as elements of domination and destruction (see
Kellner, forthcoming).
Friedman, by contrast, is too
uncritical of globalization , caught up in his own Lexus high-consumption
life-style, failing to perceive the depth of the oppressive features of
globalization and breadth and extent of resistance and opposition to it. In
particular, he fails to articulate contradictions between capitalism and
democracy, and the ways that globalization and its economic logic undermines
democracy as well as circulates it. Likewise, he does not grasp the virulence
of the premodern and Jihadist tendencies that he blithely identifies with the
Olive tree, and the reasons why globalization and the West are so strongly
resisted in many parts of the world.
Hence, it is important to present
globalization as a strange amalgam of both homogenizing forces of sameness and
uniformity, and heterogeneity, difference, and hybridity, as well as a
contradictory mixture of democratizing and anti-democratizing tendencies. On
one hand, globalization unfolds a process of standardization in which a
globalized mass culture circulates the globe creating sameness and homogeneity
everywhere. But globalized culture makes possible unique appropriations and
developments all over the world, thus proliferating hybridity, difference, and
heterogeneity.[5] Every local
context involves its own appropriation and reworking of global products and
signifiers, thus proliferating difference, otherness, diversity, and variety
(Luke and Luke 2000). Grasping that globalization embodies these contradictory
tendencies at once, that it can be both a force of homogenization and
heterogeneity, is crucial to articulating the contradictions of globalization
and avoiding one-sided and reductive conceptions.
My intention is to present
globalization as conflictual, contradictory and open to resistance and
democratic intervention and transformation and not just as a monolithic
juggernaut of progress or domination as in many discourses. This goal is
advanced by distinguishing between "globalization from below" and the
"globalization from above" of corporate capitalism and the capitalist
state, a distinction that should help us to get a better sense of how
globalization does or does not promote democratization. "Globalization
from below" refers to the ways in which marginalized individuals and social
movements resist globalization and/or use its institutions and instruments to
further democratization and social justice. While on one level, globalization
significantly increases the supremacy of big corporations and big government,
it can also give power to groups and individuals that were previously left out
of the democratic dialogue and terrain of political struggle. Such potentially
positive effects of globalization include increased access to education for
individuals excluded from entry to culture and knowledge and the possibility of
oppositional individuals and groups to participate in global culture and
politics through gaining access to global communication and media networks and
to circulate local struggles and oppositional ideas through these media. The
role of new technologies in social movements, political struggle, and everyday
life forces social movements to reconsider their political strategies and goals
and democratic theory to appraise how new technologies do and do not promote
democratization (Kellner 1997 and 1999b).
In their magisterial book Empire,
Hardt and Negri (2000) present contradictions within globalization in terms of
an imperializing logic of Empire and an assortment of struggles by the
multitude, creating a contradictory and tension-full situation. As in my
conception, Hardt and Negri present globalization as a complex process that
involves a multidimensional mixture of expansions of the global economy and
capitalist market system, new technologies and media, expanded judicial and
legal modes of governance, and emergent modes of power, sovereignty, and
resistance.[6]
Combining poststructuralism with autonomous Marxism, Hardt and Negri stress
political openings and possibilities of struggle within Empire in an optimistic
and buoyant text that envisages progressive democratization and
self-valorization in the turbulent process of the restructuring of capital.
Many
theorists, by contrast, have argued that one of the trends of globalization is
depoliticization of publics, the decline of the nation-state, and end of
traditional politics (Boggs 2000). While I would agree that globalization is
promoted by tremendously powerful economic forces and that it often undermines
democratic movements and decision-making, I would also argue that there are
openings and possibilities for both a globalization from below that inflects
globalization for positive and progressive ends, and that globalization can
thus help promote as well as undermine democracy.[7]
Globalization involves both a disorganization and reorganization of capitalism,
a tremendous restructuring process, which creates openings for progressive
social change and intervention. In a more fluid and open economic and political
system, oppositional forces can gain concessions, win victories, and effect
progressive changes. During the 1970s, new social movements, new
non-governmental organizations (NGOs), and new forms of struggle and solidarity
emerged that have been expanding to the present day (Hardt and Negri 2000;
Burbach 2001; and Foran, forthcoming).
The present conjuncture, I would
suggest, is marked by a conflict between growing centralization and
organization of power and wealth in the hands of the few contrasted with
opposing processes exhibiting a fragmentation of power that is more plural,
multiple, and open to contestation than was previously the case. As the
following analysis will suggest, both tendencies are observable and it is up to
individuals and groups to find openings for political intervention and social transformation.
Thus, rather than just denouncing globalization, or engaging in celebration and
legitimation, a critical theory of globalization reproaches those aspects that
are oppressive, while seizing upon opportunities to fight domination and
exploitation and to promote democratization, justice, and a progressive
reconstruction of the polity, society, and culture.
Against capitalist globalization from
above, there have been a significant eruption of forces and subcultures of
resistance that have attempted to preserve specific forms of culture and
society against globalization and homogenization, and to create alternative
forces of society and culture, thus exhibiting resistance and globalization
from below. Most dramatically, peasant and guerrilla movements in Latin
America, labor unions, students, and environmentalists throughout the world,
and a variety of other groups and movements have resisted capitalist
globalization and attacks on previous rights and benefits.[8]
Several dozen people's organizations from around the world have protested World
Trade Organization policies and a backlash against globalization is visible
everywhere. Politicians who once championed trade agreements like GATT and
NAFTA are now often quiet about these arrangements and at the 1996 annual Davos
World Economic Forum its founder and managing director published a warning
entitled: "Start Taking the Backlash Against Globalization
Seriously." Reports surfaced that major representatives of the capitalist
system expressed fear that capitalism was getting too mean and predatory, that
it needs a kinder and gentler state to ensure order and harmony, and that the
welfare state may make a come-back (see the article in New York Times,
February 7, 1996: A15).[9]
One should take such reports with the proverbial grain of salt, but they
express fissures and openings in the system for critical discourse and
intervention.
Indeed, by 1999, the theme of the
annual Davos conference was making globalization work for poor countries and
minimizing the differences between have and have nots. The growing divisions
between rich and poor were worrying some globalizers, as were the wave of
crises in Asian, Latin American, and other developing countries. In James
Flanigan's report in the Los Angeles Times (Feb. 19, 1999), the
"main theme" is to "spread the wealth. In a world frightened by
glaring imbalances and the weakness of economies from Indonesia to Russia, the
talk is no longer of a new world economy getting stronger but of ways to 'keep
the engine going.'" In particular, the globalizers were attempting to keep
economies growing in the more developed countries and capital flowing to
developing nations. U.S. Vice-President Al Gore called on all countries to spur
economic growth, and he proposed a new U.S.-led initiative to eliminate the
debt burdens of developing countries. South African President Nelson Mandela
asked: "Is globalization only for the powerful? Does it offer nothing to
the men, women and children who are ravaged by the violence of poverty?"
The Global Movement
Against Capitalist Globalization
As the new millennium opened, there
was no clear answer to Mandela’s question and with the global economic
recession and the Terror War erupting in 2001, the situation of many developing
countries has worsened. Yet as part of the backlash against globalization over
the past years, a wide range of theorists have argued that the proliferation of
difference and the shift to more local discourses and practices define the
contemporary scene. In this view, theory and politics should shift from the
level of globalization and its accompanying often totalizing and macro
dimensions in order to focus on the local, the specific, the particular, the
heterogeneous, and the micro level of everyday experience. An array of theories
associated with poststructuralism, postmodernism, feminism, and
multiculturalism focus on difference, otherness, marginality, the personal, the
particular, and the concrete over more general theory and politics that aim at
more global or universal conditions.[10]
Likewise, a broad spectrum of subcultures of resistance have focused their
attention on the local level, organizing struggles around identity issues such
as gender, race, sexual preference, or youth subculture.
It can be argued that such dichotomies
as those between the global and the local express contradictions and tensions
between crucial constitutive forces of the present moment, and that it is
therefore a mistake to reject focus on one side in favor of exclusive concern
with the other (Cvetkovich and Kellner 1997). Hence, an important challenge for
a critical theory of globalization is to think through the relationships
between the global and the local by observing how global forces influence and
even structure an increasing number of local situations. This requires analysis
as well of how local forces mediate the global, inflecting global forces to
diverse ends and conditions, and producing unique configurations of the local
and the global as the matrix for thought and action in the contemporary world
(see Luke and Luke 2000).
Globalization is thus necessarily
complex and challenging to both critical theories and radical democratic
politics. But many people these days operate with binary concepts of the global
and the local, and promote one or the other side of the equation as the
solution to the world's problems. For globalists, globalization is the solution
and underdevelopment, backwardness, and provincialism are the problem. For
localists, globalization is the problem and localization is the solution. But,
less simplistically, it is the mix that matters and whether global or local
solutions are most fitting depends on the conditions in the distinctive context
that one is addressing and the specific solutions and policies being proposed.
For instance, the Internet can be used
to promote capitalist globalization or struggles against it. One of the more
instructive examples of the use of the Internet to foster movements against the
excesses of corporate capitalism occurred in the protests in Seattle and
throughout the world against the World Trade Organization (WTO) meeting in
December 1999. Behind these actions was a global protest movement using the
Internet to organize resistance to the WTO and capitalist globalization, while
championing democratization. Many web sites contained anti-WTO material and
numerous mailing lists used the Internet to distribute critical material and to
organize the protest. The result was the mobilization of caravans from
throughout the United States to take protestors to Seattle, many of whom had
never met and were recruited through the Internet. There were also significant
numbers of international participants in Seattle which exhibited labor,
environmentalist, feminist, anti-capitalist, animal rights, anarchist, and
other groups organized to protest aspects of globalization and form new
alliances and solidarities for future struggles. In addition, protests occurred
throughout the world, and a proliferation of anti-WTO material against the
extremely secret group spread throughout the Internet.[11]
Furthermore, the Internet provided
critical coverage of the event, documentation of the various groups' protests,
and debate over the WTO and globalization. Whereas the mainstream media
presented the protests as "anti-trade," featured the incidents of
anarchist violence against property, while minimizing police violence against
demonstrators, the Internet provided pictures, eyewitness accounts, and reports
of police brutality and the generally peaceful and non-violent nature of the
protests. While the mainstream media framed the protests negatively and
privileged suspect spokespeople like Patrick Buchanan as critics of
globalization, the Internet provided multiple representations of the
demonstrations, advanced reflective discussion of the WTO and globalization,
and presented a diversity of critical perspectives.
The Seattle protests had some
immediate consequences. The day after the demonstrators made good on their
promise to shut down the WTO negotiations, Bill Clinton gave a speech endorsing
the concept of labor rights enforceable by trade sanctions, thus effectively
making impossible any agreement and consensus during the Seattle meetings. In
addition, at the World Economic Forum in Davos a month later there was much
discussion of how concessions were necessary on labor and the environment if
consensus over globalization and free trade were to be possible. Importantly,
the issue of overcoming divisions between the information rich and poor, and
improving the lot of the disenfranchised and oppressed, bringing these groups
the benefits of globalization, were also seriously discussed at the meeting and
in the media.
More importantly, many activists were
energized by the new alliances, solidarities, and militancy, and continued to
cultivate an anti-globalization movement. The Seattle demonstrations were
followed by April 2000 struggles in Washington, D.C., to protest the World Bank
and IMF, and later in the year against capitalist globalization in Prague and
Melbourne; in April 2001, an extremely large and militant protest erupted
against the Free Trade Area of the Americas summit in Quebec City and in summer
2001 a large demonstration took place in Genoa.
In May 2002, a surprisingly large
demonstration took place in Washington against capitalist globalization and for
peace and justice, and it was apparent that a new worldwide movement was in the
making that was uniting diverse opponents of capitalist globalization
throughout the world. The anticorporate globalization movement favored
globalization-from-below, which would protect the environment, labor rights,
national cultures, democratization, and other goods from the ravages of an
uncontrolled capitalist globalization (see Falk 1999; Brecher, Costello, and
Smith 2000; and Steger 2002).
Initially, the incipient
anti-globalization movement was precisely that - anti-globalization. The
movement itself, however, was increasingly global, was linking together a
diversity of movements into global solidarity networks, and was using the
Internet and instruments of globalization to advance its struggles. Moreover,
many opponents of capitalist globalization recognized the need for a global
movement to have a positive vision and be for such things as social justice,
equality, labor, civil liberties and human rights, and a sustainable
environmentalism. Accordingly, the anti-capitalist globalization movement began
advocating common values and visions.
In particular, the movement against
capitalist globalization used the Internet to organize mass demonstrations and
to disseminate information to the world concerning the policies of the
institutions of capitalist globalization. The events made clear that protestors
were not against globalization per se, but were against neo-liberal and
capitalist globalization, opposing specific policies and institutions that
produce intensified exploitation of labor, environmental devastation, growing
divisions among the social classes, and the undermining of democracy. The
emerging anti-globalization-from-above movements are contextualizing these
problems in the framework of a restructuring of capitalism on a worldwide basis
for maximum profit with zero accountability and have made clear the need for
democratization, regulation, rules, and globalization in the interests of
people and not profit.
The new movements against capitalist
globalization have thus placed the issues of global justice and environmental
destruction squarely in the center of important political concerns of our time.
Hence, whereas the mainstream media had failed to vigorously debate or even
report on globalization until the eruption of a vigorous anti-globalization
movement, and rarely, if ever, critically discussed the activities of the WTO,
World Bank and IMF, there is now a widely circulating critical discourse and
controversy over these institutions. Stung by criticisms, representatives of
the World Bank, in particular, are pledging reform and pressures are mounting
concerning proper and improper roles for the major global institutions,
highlighting their limitations and deficiencies, and the need for reforms like
debt relief from overburdened developing countries to solve some of their
fiscal and social problems.
To capital's globalization-from-above,
cyberactivists have thus been attempting to carry out globalization-from-below,
developing networks of solidarity and propagating oppositional ideas and
movements throughout the planet. To the capitalist international of
transnational corporate-led globalization, a Fifth International, to use
Waterman's phrase (1992), of computer-mediated activism is emerging, that is
qualitatively different from the party-based socialist and communist
Internationals. Such networking links labor, feminist, ecological, peace, and
other anticapitalist groups, providing the basis for a new politics of alliance
and solidarity to overcome the limitations of postmodern identity politics (see
Dyer-Witheford 1999 and Burbach 2001).
Of course, rightwing and reactionary
forces can and have used the Internet to promote their political agendas as
well. In a short time, one can easily access an exotic witch's brew of
Web-sites maintained by the Ku Klux Klan, myriad neo-Nazi assemblages,
including the Aryan Nation and various militia groups. Internet discussion
lists also disperse these views and rightwing extremists are aggressively
active on many computer forums, as well as radio programs and stations, public
access television programs, fax campaigns, video and even rock music
productions. These organizations are hardly harmless, having carried out
terrorism of various sorts extending from church burnings to the bombings of
public buildings. Adopting quasi-Leninist discourse and tactics for ultraright
causes, these groups have been successful in recruiting working-class members
devastated by the developments of global capitalism, which has resulted in
widespread unemployment for traditional forms of industrial, agricultural, and
unskilled labor. Moreover, extremist Web-sites have influenced alienated middle-class
youth as well (a 1999 HBO documentary on Hate on the Internet provides a
disturbing number of examples of how extremist Web-sites influenced disaffected
youth to commit hate crimes).
A recent twist in the saga of
technopolitics, in fact, seems to be that allegedly terrorist groups are now
increasingly using the Internet and Web-sites to promote their causes. An
article in the Los Angeles Times (February 8, 2001: A1 and A14) reports
that groups like Hamas use their Web-site to post reports of acts of terror
against Israel, rather than calling newspapers or broadcasting outlets. A wide
range of groups labeled as terrorist reportedly use e-mail, list-serves, and
Web-sites to further their struggles, causes including Hezbollah and Hamas, the
Maoist group Shining Path in Peru, and a variety of other groups throughout
Asia and elsewhere. The Tamil Tigers, for instance, a liberation movement in
Sri Lanka, offers position papers, daily news, and free e-mail service.
According to the Times, experts are still unclear whether the ability
to communicate online worldwide is prompting an increase or a decrease in
terrorist acts.
There have been widespread discussions
of how the bin Laden Al Qaeda network used the Internet to plan the September
11 terrorist attacks on the U.S., how the group communicated with each other,
got funds and purchased airline tickets via the Internet, and used flight
simulations to practice their hijacking. In the contemporary era, the Internet
can thus be used for a diversity of political projects and goals ranging from
education, to business, to political organization and debate, to terrorism.
Moreover, different political groups
are engaging in cyberwar as adjuncts of their political battles. Israeli
hackers have repeatedly attacked the Web-sites of Hezbollah, while
pro-Palestine hackers have reportedly placed militant demands and slogans on
the Web-sites of Israel’s army, foreign ministry, and parliament. Likewise,
Pakistani and Indian computer hackers have waged similar cyberbattles against
opposing forces Web-sites in the bloody struggle over Kashmir, while rebel
forces in the Philippines taunt government troops with cell-phone calls and
messages and attack government Web-sites.
The examples in this section suggest
how technopolitics makes possible a refiguring of politics, a refocusing of
politics on everyday life and using the tools and techniques of new computer
and communication technology to expand the field and domain of politics. In
this conjuncture, the ideas of Guy Debord and the Situationist International
are especially relevant with their stress on the construction of situations,
the use of technology, media of communication, and cultural forms to promote a
revolution of everyday life, and to increase the realm of freedom, community,
and empowerment.[12] To some
extent, the new technologies are revolutionary, they do
constitute a revolution of everyday life, but it is often a revolution that
promotes and disseminates the capitalist consumer society and involves new modes
of fetishism, enslavement, and domination, yet to be clearly perceived and
theorized.
The Internet is thus a contested
terrain, used by Left, Right, and Center to promote their own agendas and
interests. The political battles of the future may well be fought in the
streets, factories, parliaments, and other sites of past struggle, but politics
is already mediated by broadcast, computer, and information technologies and
will increasingly be so in the future. Those interested in the politics and
culture of the future should therefore be clear on the important role of the
new public spheres and intervene accordingly, while critical pedagogues have
the responsibility of teaching students the skills that will enable them to
participate in the politics and struggles of the present and future.
And so, to paraphrase Foucault,
wherever there is globalization-from-above, globalization as the imposition of
capitalist logic, there can be resistance and struggle. The possibilities of
globalization-from-below result from transnational alliances between groups
fighting for better wages and working conditions, social and political justice,
environmental protection, and more democracy and freedom worldwide. In
addition, a renewed emphasis on local and grassroots movements have put
dominant economic forces on the defensive in their own backyard and often the
broadcasting media or the Internet have called attention to oppressive and
destructive corporate policies on the local level, putting national and even
transnational pressure upon major corporations for reform. Moreover,
proliferating media and the Internet make possible a greater circulation of
struggles and the possibilities of new alliances and solidarities that can
connect resistant forces who oppose capitalist and corporate-state elite forms
of globalization-from-above (Dyer-Witheford 1999).
In a certain sense, the phenomena of
globalization replicates the history of the U.S. and most so-called capitalist
democracies in which tension between capitalism and democracy has been the
defining feature of the conflicts of the past two hundred years. In analyzing
the development of education in the United States Bowles and Gintis (1986) and
Aronowitz and Giroux (1986) have analyzed the conflicts between corporate logic
and democracy in schooling; Robert McChesney (1996 and 1999), myself (Kellner
1990, 1992, 2001, and forthcoming), and others have articulated the
contradictions between capitalism and democracy in the media and public sphere;
while Joel Cohen and Joel Rogers (1983) and many others are arguing that
contradictions between capitalism and democracy are defining features of the
U.S. polity and history.
On a global terrain, Hardt and Negri
(2000) have stressed the openings and possibilities for democratic
transformative struggle within globalization, or what they call Empire. I am
arguing that similar arguments can be made in which globalization is not
conceived merely as the triumph of capitalism and democracy working together as
it was in the classical theories of Milton Friedman or more recently in Francis
Fukuyama. Nor should globalization be depicted solely as the triumph of capital
as in many despairing anti-globalization theories. Rather, one should see that
globalization unleashes conflicts between capitalism and democracy and in its
restructuring processes creates new openings for struggle, resistance, and
democratic transformation.
I would also suggest that the model of
Marx and Engels as deployed in the "Communist Manifesto" could also
be usefully employed to analyze the contradictions of globalization (Marx and
Engels 1978: 469ff). From the historical materialist optic, capitalism was
interpreted as the greatest, most progressive force in history for Marx and
Engels, destroying a backward feudalism, authoritarian patriarchy, backwardness
and provincialism in favor a market society, global cosmopolitanism, and
constant revolutionizing of the forces of production. Yet in the Marxian
theory, so too was capitalism presented as a major disaster for the human race,
condemning a large part to alienated labor, regions of the world to colonialist
exploitation, and generating conflicts between classes and nations, the
consequences of which the contemporary era continues to suffer.
Marx deployed a similar dialectical
and historical model in his later analyses of imperialism arguing, for
instance, in his writings on British imperialism in India, that British
colonialism was a great productive and progressive force in India at the same
time it was highly destructive (Marx and Engels 1978: 653ff). A similar
dialectical and critical model can be used today that articulates the
progressive elements of globalization in conjunction with its more oppressive
features, deploying the categories of negation and critique, while sublating (Aufhebung)
the positive features. Moreover, a dialectical and transdisciplinary model is
necessary to capture the complexity and multidimensionality of globalization
today that brings together in theorizing globalization, the economy,
technology, polity, society and culture, articulating the interplay of these
elements and avoiding any form of determinism or reductivism.
Theorizing globalization dialectically
and critically requires that we both analyze continuities and discontinuities
with the past, specifying what is a continuation of past histories and what is
new and original in the present moment. To elucidate the later, I believe that
the discourse of the postmodern is useful in dramatizing the changes and novelties
of the mode of globalization. The concept of the postmodern can signal that
which is fresh and original, calling attention to topics and phenomena that
require novel theorization, and intense critical thought and inquiry. Hence,
although Manuel Castells has the most detailed analysis of new technologies and
the rise of what he calls a networked society, by refusing to link his analyses
with the problematic of the postmodern, he cuts himself off from theoretical
resources that enable theorists to articulate the novelties of the present that
are unique and different from the previous mode of social organization.[13]
Consequently, although there is
admittedly a lot of mystification in the discourse of the postmodern, it
signals emphatically the shifts and ruptures in our era, the novelties and
originalities, and dramatizes the mutations in culture, subjectivities, and
theory which Castells and other theorists of globalization or the information
society gloss over. The discourse of the postmodern in relation to analysis of
contemporary culture and society is just jargon, however, unless it is rooted
in analysis of the global restructuring of capitalism and analysis of the
scientific-technological revolution that is part and parcel of it.[14]
As I have argued in this study, the
term "globalization" is often used as a code word that stands for a
tremendous diversity of issues and problems and that serves as a front for a
variety of theoretical and political positions. While it can function as a
legitimating ideology to cover over and sanitize ugly realities, a critical
globalization theory can inflect the discourse to point precisely to these
deplorable phenomena and can elucidate a series of contemporary problems and
conflicts. In view of the different concepts and functions of globalization
discourse, it is important to note that the concept of globalization is a
theoretical construct that varies according to the assumptions and commitments
of the theory in question. Seeing the term globalization as a construct helps
rob it of its force of nature, as a sign of an inexorable triumph of market
forces and the hegemony of capital, or, as the extreme right fears, of a
rapidly encroaching world government. While the term can both describe and
legitimate capitalist transnationalism and supranational government
institutions, a critical theory of globalization does not buy into ideological
valorizations and affirms difference, resistance, and democratic
self-determination against forms of global domination and subordination.
Globalization should thus be seen as a
contested terrain with opposing forces attempting to use its institutions,
technologies, media, and forms for their own purposes. There are certainly
negative aspects to globalization which strengthen elite economic and political
forces over and against the underlying population, but, as I suggested above,
there are also positive possibilities. Other beneficial openings include the
opportunity for greater democratization, increased education and health care,
and new opportunities within the global economy that open entry to members of
races, regions, and classes previously excluded from mainstream economics,
politics, and culture within the modern corporate order.
Further, there is utopian potential in
the new technologies as well as the possibility for increased domination and
the hegemony of capital. While the first generation of computers were large
mainframe systems controlled by big government and big business, later
generations of "personal computers" and networks created a more
decentralized situation in which ever more individuals own their own computers
and use them for their own projects and goals. A new generation of wireless
communication could enable areas of the world that do not even have electricity
to participate in the communication and information revolution of the emergent
global era. This would require, of course, something like a Marshall Plan for
the developing world which would necessitate help with disseminating
technologies that would address problems of world hunger, disease, illiteracy,
and poverty.
In relation to education, the spread
and distribution of information and communication technology signifies the
possibility of openings of opportunities for research and interaction not
previously open to students who did not have the privilege of access to major
research libraries or institutions. The Internet opens more information and
knowledge to more people than any previous institution in history, although it
has its problems and limitations. Moreover, the Internet enables individuals to
participate in discussions, to circulate their ideas and work, that were
previously closed off to many excluded groups and individuals.
A progressive reconstruction of
education that is done in the interests of democratization would demand access
to new technologies for all, helping to overcome the so-called digital divide
and divisions of the haves and have nots (see Kellner 2000). Expanding
democratic and multicultural reconstruction of education forces educators and
citizens to confront the challenge of the digital divide, in which there are
divisions between information and technology haves and have nots, just as
there are class, gender, and race divisions in every sphere of the existing
constellations of society and culture. Although the latest surveys of the
digital divide indicate that the key indicators are class and education and not
race and gender, nonetheless making computers a significant force of
democratization of education and society will require significant investment
and programs to assure that everyone receives the training, literacies, and
tools necessary to properly function in a high-tech global economy and culture.[15]
Hence, a critical theory of
globalization presents globalization as a force of capitalism and democracy, as
a set of forces imposed from above in conjunction with resistance from below.
In this optic, globalization generates new conflicts, new struggles, and new
crises, which in part can be seen as resistance to capitalist logic. In the
light of the neo-liberal projects to dismantle the Welfare State, colonize the
public sphere, and control globalization, it is up to citizens and activists to
create new public spheres, politics, and pedagogies, and to use the new technologies
to discuss what kinds of society people today want and to oppose the society
against which people resist and struggle. This involves, minimally, demands for
more education, health care, welfare, and benefits from the state, and to
struggle to create a more democratic and egalitarian society. But one cannot
expect that generous corporations and a beneficent state are going to make
available to citizens the bounties and benefits of the globalized new
information economy. Rather, it is up to individuals and groups to promote
democratization and progressive social change.
Thus, in opposition to the
globalization-from-above of corporate capitalism, I would advocate a
globalization-from-below, which supports individuals and groups using the new
technologies to create a more multicultural, egalitarian, democratic, and
ecological globalization. Of course, the new technologies might exacerbate
existing inequalities in the current class, gender, race, and regional
configurations of power and give the major corporate forces powerful new tools
to advance their interests. In this situation, it is up to people of good will
to devise strategies to use the new technologies to promote democratization and
social justice. For as the new technologies become ever more central to every
domain of everyday life, developing an oppositional technopolitics in the new
public spheres will become more and more important (see Kellner 1995a, 1995b,
1997, and 2000). Changes in the economy, politics, and social life demand a
constant rethinking of politics and social change in the light of globalization
and the technological revolution, requiring new thinking as a response to
ever-changing historical conditions.
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Notes
[1]. Attempts to chart the
globalization of capital, decline of the nation-state, and rise of a new global
culture include the essays in Featherstone 1990; Giddens 1990; Robertson 1991;
King 1991; Bird, et al, 1993; Gilroy 1993; Arrighi 1994; Lash and Urry 1994;
Grewel and Kaplan 1994; Wark 1994; Featherstone and Lash 1995; Axford 1995;
Held 1995; Waters 1995; Hirst and Thompson 1996; Wilson and Dissayanake 1996;
Albrow 1996; Cvetkovich and Kellner 1997; Kellner 1998; Friedman 1999; Held, et
al 1999; Hardt and Negri 2000; Steger 2002; and Stiglitz 2002.
[2] What now appears at the first stage of
academic and popular discourses of globalization in the 1990s tended to be
dichotomized into celebratory globophilia and dismissive globophobia. There was
also a tendency in some theorists to exaggerate the novelties of globalization
and others to dismiss these claims by arguing that globalization has been going
on for centuries and there is not that much that is new and different. For an
excellent delineation and critique of academic discourses on globalization, see
Steger 2002.
[3] In his extreme postmodern stage, Baudrillard
(1993) argued that simulation had replaced production as the organizing
principle of contemporary societies, marking the end of political economy.
See the critique in Kellner 1989b. In general, I am trying to mediate the
economic determinism in some neo-Marxian and other theories of globalization
and the technological determinism found in Baudrillard and others.
[4] I am not able in the framework of this paper
to theorize the alarming expansion of war and militarism in the post-September
11 environment. For my theorizing of war and militarism, see Kellner 2002 and
forthcoming.
[5]. For example, as Ritzer
argues (1993 and 1996), McDonald's imposes not only a similar cuisine all over
the world, but circulates processes of what he calls
"McDonaldization" that involve a production/consumption model of
efficiency, technological rationality, calculability, predictability, and
control. Yet as Watson et al 1997 argue, McDonald's has various cultural
meanings in diverse local contexts, as well as different products,
organization, and effects. Yet the latter goes too far toward stressing
heterogeneity, downplaying the cultural power of McDonald's as a force of a
homogenizing globalization and Western corporate logic and system; see Kellner
1999a and 2003.
[6] While I
find Empire an extremely impressive and massively productive text, I am
not sure, however, what is gained by using the word Empire rather than the
concepts of global capital and political economy. While Hardt and Negri combine
categories of Marxism and critical social theory with poststructuralist
discourse derived from Foucault and Deleuze and Guattari, they frequently favor
the latter, often mystifying and obscuring the object of analysis. I am also
not as confident as Hardt and Negri that the multitude replaces traditional
concepts of the working class and other modern political subjects, movements,
and actors, and find the emphasis on nomads, New Barbarians, and the poor as
replacement categories problematical. Nor am I clear on exactly what forms
their poststructuralist politics would take. The same problem is evident, I
believe, in an earlier decade’s provocative and postmarxist text by Laclau and
Mouffe (1985), who valorized new social movements, radical democracy, and a
postsocialist politics without providing many concrete examples or proposals
for struggle in the present conjuncture.
[7]. I am thus trying to
mediate in this paper between those who claim that globalization simply
undermines democracy and those who claim that globalization promotes
democratization like Friedman (1999). I should also note that in distinguishing
between globalization from above and globalization from below, I do not want to
say that one is good and the other is bad in relation to democracy. As Friedman
shows (1999), capitalist corporations and global forces might very well promote
democratization in many arenas of the world, and globalization-from-below might
promote special interests or reactionary goals, so I am criticizing theorizing
globalization in binary terms as primarily good or bad. While critics of
globalization simply see it as the reproduction of capitalism, its champions,
like Friedman, do not perceive how globalization undercuts democracy. Likewise,
Friedman does not engage the role of new social movements, dissident groups, or
the have nots in promoting democratization. Nor do concerns for social
justice, equality, and participatory democracy play a role in his book.
[8]. On resistance to
globalization by labor, see Moody 1997; on resistance by environmentalists and
other social movements, see the studies in Mander and Goldsmith 1996, while I
provide examples below from several domains.
[9]. Friedman (1999: 267f)
notes that George Soros was the star of Davos in 1995, when the triumph of
global capital was being celebrated, but that the next year Russian Communist
Party leader Gennadi A. Zyuganov was a major media focus when unrestrained
globalization was being questioned -- though Friedman does not point out that
this was a result of a growing recognition that divisions between haves and
have nots were becoming too scandalous and that predatory capitalism was
becoming too brutal and ferocious....
[10]. Such positions are associated
with the postmodern theories of Foucault, Lyotard, Rorty, and have been taken
up by a wide range of feminists, multiculturalists, and others. On these
theorists and postmodern politics, see Best and Kellner 1991, 1997, and 2001,
and the valorization and critique of postmodern politics in Hardt and Negri
2000 and Burbach 2001.
[11]. As a December 1
abcnews.com story titled "Networked Protests" put it:
disparate
groups from the Direct Action Network to the AFL-CIO to various environmental
and human rights groups have organized rallies and protests online, allowing
for a global reach that would have been unthinkable just five years ago.
As early as March,
activists were hitting the news groups and list-serves -- strings of e-mail
messages people use as a kind of long-term chat -- to organize protests and
rallies.
In
addition, while the organizers demanded that the protesters agree not to engage
in violent action, there was one web site that urged WTO protesters to help tie
up the WTO's Web servers, and another group produced an anti-WTO web site that
replicated the look of the official site (see RTMark's Web-site,
http://gatt.org/; the same group had produced a replica of George W. Bush's
site with satirical and critical material, winning the wrath of the Bush
campaign). For compelling accounts of the anti-WTO demonstrations in Seattle
and an acute analysis of the issues involved, see Paul Hawkens, "What
Really Happened at the Battle of Seattle,"
(http://www.purefood.org/Corp/PaulHawken.cfm) and Naomi Klein, "Were the
DC and Seattle Protests Unfocused, or Are Critics Missing the Point?"
(www.shell.ihug.co.nz/~stu/fair).
[12]. On the importance of the ideas of
Debord and the Situationist International to make sense of the present
conjuncture see Best and Kellner 1997, Chapter 3, and on the new forms of the
interactive consumer society, see Best and Kellner 2001.
[13]. Castells claims that
Harvey (1989) and Lash (1990) say about as much about the postmodern as needs
to be said (1996: 26f). With due respect to their excellent work, I believe
that no two theorists or books exhaust the problematic of the postmodern which
involves mutations in theory, culture, society, politics, science, philosophy,
and almost every other domain of experience, and is thus inexhaustible (Best
and Kellner 1997 and 2001). Yet one should be careful in using postmodern
discourse to avoid the mystifying elements, a point made in the books just
noted as well as Hardt and Negri 2000.
[14]. See Best and Kellner
1997 and 2001.
[15]. The "digital
divide" has emerged as the buzzword for perceived divisions between
information technology have and have nots in the current economy and society. A
U.S. Department of Commerce report released in July 1999 claimed that digital
divide in relation to race is dramatically escalating and the Clinton
administration and media picked up on this theme (See the report
"Americans in the Information Age: Falling Through the Net" at
http://www.ntia.doc.gov/ntiahome/digitaldivide/). A critique of the data
involved in the report emerged, claiming that it was outdated; more recent
studies by Stanford University, Cheskin Research, ACNielson, and the Forester
Institute claim that education and class are more significant factors than race
in constructing the divide (see http:cyberatlas.internet.com/big-picture/demographics
for a collection of reports and statistics on the divide). In any case, it is
clear that there is a gaping division between information technology haves and
have nots, that this is a major challenge to developing an egalitarian and
democratic society, and that something needs to be done about the problem. My
contribution involves the argument that empowering the have nots requires the
dissemination of new literacies and thus empowering groups and individuals
previously excluded from economic opportunities and socio-political
participation.