Figure
1. Anchor and Intervals?
A. Student Lead Seminar on
Ethnographic Research
1. Therapeutic (or,
quasi)
2. Informational
C. Questionnaires (aka surveys)
1. Construction Process
3. Improving Questionnaire Return Rates
a. Postal
distribution
b. Electronic mail
distribution
D. Key Concepts:
memory (registration/encoding, retention, and recall); research, rapport,
restraint, retreat, review; open versus closed ended questions; leading versus
premise questions; probing questions; standardized versus unstandardized
questions); (verbatim) recording or coding
E. Key, Classic Readings:
1. Robert Menninger, “Some Psychological Factors Involved in
Oral History Interviewing,” Oral History
Review 3 (1975): 68-75.
2.
Dale R. Potter; Sharpe,
Kathryn M.; Hendee, John C.; and Clark, Roger N.
Questionnaires for Research; an Annotated Bibliography on Design,
Construction, and Use. Portland, OR: U.S. Department of Agriculture,
Forest Service, 1972.
3.
John C. Goyder, “Further Evidence on Factors
Affecting Response Rates to Mailed Questionnaires,” American Sociological Review 47 (no. 4, August 1982): 550-553.
Updated:
4 February 2013.
