5.      Community Pages for Libraries (and other cultural institutions)    

a.      Library Marketing Tool

b.      Top 5 UCLA Library Service Pages

                                                              i.      UCLA Law Library (local business)

                                                           ii.      William Andrews Clark Memorial Library (group)

                                                         iii.      UCLA Louise M. Darling Library (local business)

                                                         iv.      UCLA Digital Library Program (non-profit)

                                                            v.      UCLA Powell Library (local business)

1.      Description: Lenin’s Slogan!

c.       Political Implications of the “Like” status

                                                              i.      Do numbers matter to funding sources?

d.     Readings (chronological order)

                                                              i.      University of Maryland Libraries, “Social Networking 101: Reaching Library Patrons with Facebook [Manual],” 2007?

                                                           ii.      D. Mack et al., “Reaching Students with Facebook: Data and Best Practices,” Electronic Journal of Academic and Special Librarianship 8 (no. 2, Summer 2007): online.

                                                         iii.      Mark-Shane Scale, “Facebook as a social search engine and the implications for libraries in the twenty-first century,” Library Hi Tech 26 (2008): 540-556.

                                                         iv.      Melanie Chu and Yvonne Meulemans, “The Problems and Potential of MySpace and Facebook Usage in Academic Libraries,” Internet Reference Services Quarterly 13 (2008): 69-85.

                                                            v.      Dean Hendrix, “Use of Facebook in Academic Health Sciences Libraries,” Journal of the Medical Library Association 97 (January 2009): 44-47.

                                                         vi.      David Lee King, “Facebook for Libraries,” American Libraries, May/June 2011, p. 42-45.

a.      Questions/Assignments

                                                              i.      What would you recommend to libraries?  Should they be on FB?

                                                           ii.      For those that are, how could libraries (and archives or museums) improve their pages?

 

Updated:  12 July 2011; created: 11 May 2009.