A Brief
Intellectual History of the STEPE Model or Framework—
(i.e., the Social,
Technical, Economic, Political, and Ecological)
Compiled by Dr. John V.
Richardson Jr., Professor of Information Studies, UCLA
* * *
Part of a set of tools for strategic
planning which also include Stanford University's Albert Henry's SWOT analysis (strengths,
weaknesses, opportunity, threats), TEAM (trend
evaluation and monitoring), TIP (trend impact project), and George T.
Doran's SMART (specific,
measurable, attainable, realistic, and timely); see:
Originally conceived as ETPS (a
mnemonic for the four sectors of his taxonomy of the environment: economic,
technical, political, and social) by Francis J. Aguilar
(see his 1965 Harvard dissertation entitled "Formulating Company Strategy:
Scanning the Environment" which was later published as Scanning
the Business Environment in New York by Macmillan, 1967).
A little later in the 1960s, Arnold Brown for the
Institute
of Life Insurance reorganized it as STEP (or strategic trend evaluation
process) as a way to organize the results of his environmental scanning. See his Supermanaging:
How to Harness Change for Personal and Organizational Success with
Edith Weiner (New York: McGraw Hill, 1984).
Thereafter, this macro external
environment analysis, or environmental scanning for change model, was modified
yet again to become the so-called STEPE analysis (i.e., the social, technical,
economic, political, and ecological taxonomy).
Note that the final E has been a grab bag of strategy, politics,
behavior/culture, staff, processes, and architecture (see, for example, Thomas H. Davenport and Laurence Prusak’s Information
Ecology: Mastering the Information and Knowledge Environment (New York:
Oxford University Press, 1997).
In the late 1980s, James L. Morrison and Thomas
V. Mecca, "Managing Uncertainty," In Higher Education:
Handbook of Theory and Research (New York: Agathon Press, 1989), vol. 5,
pp. 334‑382 developed
Ed QUEST, or “Quick Environmental Scanning
Technique,” which
focused on education as the final E.
Even more recently, the L for
legislative or legal concerns has also been added, but seems redundant or
duplicative of the political, but which could be useful in some contexts. Half seriously, I think the L should be used
for libraries.
See also: TOPSIS method and Analytical
Hierarchy Process (AHP).
Revised: 9 May 2017; previous revision:
22 March 2016.